Apple Watch March 21 Announcement: Price Slashed To $299

Features Michael Grothaus 17:37, 21 Mar 2016

Apple was rumoured to be launching an Apple Watch 2, but instead it just chopped the price

Well that was a bit of a damp squib for fans of wearables. There'd been much anticipation of Apple's big March 21 event, and part of that hype was the idea of a revamped Apple Watch, dubbed the Apple Watch 2, or at least some big news about a related initiative, service, or feature that Apple was going to push.

What actually happened? Apple released a "spring lineup" of new watch bands in various colours, including a new woven nylon design, then it revealed the price of the Apple Watch is being reduced to $299. Presumably, Apple is referring to the entry-level model, the Apple Watch Sport, which originally retailed at $349 for the 38mm size, and $399 for the 42mm size. The firm did not yet mention whether there are price drops for its higher-end models, which is simply called the Apple Watch. We're awaiting to hear more from Apple on the subject and will update you as and when we hear further details.

Head on over to page 2 for all the pre-event rumours of the Apple Watch 2

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