BlackBerry 10 will be dead on arrival, proclaims analyst
One Pacific Crest Securities analyst reckons RIM’s BlackBerry 10 will be dead on arrival
RIM’s upcoming BlackBerry 10 platform, arguably the company’s last-ditch attempt at closing the void between itself and Apple and Google, will be dead on arrival, according to Pacific Crest Securities analyst James Faucette.
Pegged with a Q1 2013 release date, BlackBerry 10 will join the likes of Android 4.2, iOS 6, and Windows Phone 8 in the highly competitive mobile space, currently dominated by Google’s little green man, which owns around 75 per cent of the market, with Apple’s iOS in second place on 25 per cent.
In this sense it's very much a two horse race, and looks to stay that way for the foreseeable future. This current market trajectory is perhaps the main reason why investors on Wall Street aren’t particularly enamoured with RIM's upcoming platform either.
Shares in RIM, despite the upcoming launch of new hardware and a brand new platform, continue to tumble. The launch of Windows Phone 8 hasn’t helped RIM’s position, with many analysts tipping Microsoft’s platform as the most likely suitor for third place.
In a note to investors on Wednesday, reports BGR, Pacific Crest Securities analyst James Faucette said BlackBerry 10 may be dead on arrival, thus setting off the biggest decline for shares of RIM in more than a month.
‘We believe BB10 is likely to be DOA, said Faucette.’
‘We expect the new OS to be met with a lukewarm response at best and ultimately likely to fail,’ concluded Faucette.
Faucette believes RIM’s new OS will struggle to persuade users over from iOS and Android partly because the new platform is so unfamiliar, but mostly because of the limited number of applications and compatible technology.
There is also talk of RIM licensing out BlackBerry 10 to manufacturers that are looking to lessen their reliance on Android. No partners have been confirmed as yet and RIM has remained pretty tight-lipped about the idea up to now.
Still, licensing deals could be the way forward for the company, particularly if it can secure some big brand names like HTC and Samsung.
RIM has confirmed that it will be releasing BlackBerry 10 inside a new selection of handsets, as well as its existing PlayBook tablet, in Q1 2013. Latest reports suggest March is the month it’ll all be happening.