ASUS Zenfone 11 Ultra: Everything You Need To Know

The ASUS Zenfone 11 Ultra was officially announced by ASUS on March 14, 2024, during a virtual launch event

Key Takeaways: ASUS Zenfone 11 Ultra Release

  • Launch Date: ASUS announced the Zenfone 11 Ultra on March 14, 2024.
  • Display and Design: Features a 6.78-inch AMOLED 144Hz display with a 94% screen-to-body ratio, utilizing sustainable materials including 100% recycled aluminum.
  • Performance: Powered by the Snapdragon® 8 Gen 3 Mobile Platform, with 16 GB RAM, 512 GB storage, and a 5500 mAh battery supporting 65W HyperCharge and wireless charging.
  • Camera: Boasts a 50 MP main camera with advanced stabilization and AI-enhanced photography features.
  • AI Features: Introduces AI Noise Cancellation, AI Call Translator, AI Wallpaper, and AI Transcript for an improved user experience.
  • Productivity: Includes ASUS GlideX and Phone Link for enhanced smartphone-to-PC connectivity and functionality.
  • Sustainability: The phone’s design and packaging focus on reducing environmental impact, utilizing recycled materials and reducing plastic use.

After much ado and rumors about the phone not even launching, ASUS has finally made the ASUS Zenfone 11 Ultra official, following an online-only launch event which took place on March 14, 2024. 

Was it worth the wait? Here’s everything you need to know about the ASUS Zenfone 11 Ultra

ASUS Zenfone 11 Ultra: What You Need To Know

ASUS Zenfone 11 Ultra: Everything You Need To KnowPin

Design and Display

The device features a 6.78-inch AMOLED display with a 144Hz refresh rate, achieving a 94% screen-to-body ratio through the utilization of smaller bezels. The display incorporates Pixelworks technology and LTPO technology, enhancing visual quality while maintaining energy efficiency.

The design of the Zenfone 11 Ultra incorporates sustainable materials, including a frame made from 100% recycled aluminum and a display consisting of over 20% recycled glass.

The packaging of the phone sees a 94% reduction in plastic use, with the company opting for wrapping paper for the phone and cable packaging.


Powered by the Snapdragon 8 Gen 3 Mobile Platform, the Zenfone 11 Ultra is equipped with 16 GB of RAM and 512 GB of internal storage. The device features a 5500 mAh battery, supporting 65W HyperCharge and wireless charging via Qi-compatible chargers.

This setup represents an enhancement in battery life by 26.5% over its predecessor, according to ASUS, enabling more than 26 hours of regular usage.

Camera System

The Zenfone 11 Ultra’s camera system includes a 50 MP main camera, supplemented by features such as a 6-Axis Hybrid Gimbal Stabilizer 3.0, Super HyperSteady video stabilization, and OZO Audio-powered 3D surround-sound recording.

The camera also supports AI Portrait Video mode and manual focus adjustments, along with AI-driven features like HyperClarity and AI Object Sense for enhanced image and video capture.

AI Features

The device introduces several AI features aimed at improving the user experience. These include AI Noise Cancellation, AI Call Translator for real-time speech-to-text conversion and translation, AI Wallpaper for creating personalized wallpapers, and AI Transcript for real-time transcription using the built-in recorder app.

Additionally, the Zenfone 11 Ultra employs Semantic Search for intuitive file and photo searches within the device.

Connectivity and Productivity

ASUS has introduced ASUS GlideX to enable app streaming from the phone to other devices, including PC screens, thereby facilitating file transfers and enhancing productivity.

The Phone Link application allows for seamless file transfers, messaging from PCs, call management, and notification customization, further bridging the gap between smartphone and PC usage.

The launch of the Zenfone 11 Ultra by ASUS highlights the company’s commitment to innovation, sustainability, and providing a comprehensive user experience. Through its advanced technological features and eco-friendly design, the Zenfone 11 Ultra sets new benchmarks for what is expected from a flagship smartphone in 2024.

Release Date & Price

ASUS Zenfone 11 Ultra will be available for pre-order from March 14th in the United Kingdom from ASUS Official Online Store and Amazon UK.

ASUS Zenfone 11 Ultra with 16 GB RAM and 512 GB storage will be available at £949.99 and with 12 GB RAM and 256 GB storage will be available at £869.99. ASUS Zenfone 11 Ultra comes in Skyline Blue and Eternal Black colors in the United Kingdom.

The launch offer will run from March 14th to April 14th. Customers who purchase ASUS Zenfone 11 Ultra in this period can save £80 on the 16 GB RAM and 512 GB version and save £50 on the 12 GB RAM and 256 GB version.

Richard Goodwin

Richard Goodwin is a leading UK technology journalist with a focus on consumer tech trends and data security. Renowned for his insightful analysis, Richard has contributed to Sky News, BBC Radio 4, BBC Radio 2, and CNBC, making complex tech issues accessible to a broad audience.

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1 month ago

This aged well 🤣And this is why no one places any credence to what anyone calling themself a “tech journalist” has to say about tech. Oh you “had the email from ASUS” did you. Mmmhmm…..

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