Apple will release cut-price iPad Mini this year, says New York Times

News Richard Goodwin 14:08, 16 Jul 2012

The iPad Mini rumours are coming in thick and fast. This time it’s the turn of the New York Times, which claims that Apple will release the iPad Mini later on in 2012

The New York Times, joining the likes of Bloomberg and the Wall Street Journal, has claimed that Apple will launch a 7.85-inch iPad Mini later this year.

The paper claims the device will cost significantly less than Apple’s £499.99 new iPad 3 device and is aimed at luring in consumers that prefer smaller, more portable, tablet devices – something that would have been considered an act of heresy under the rule of Steve Jobs.

Here’s an extract from the Times’ report:

‘The company is developing a new tablet with a 7.85-inch screen that is likely to sell for significantly less than the latest $499 iPad, with its 9.7-inch display, according to several people with knowledge of the project who declined to be named discussing confidential plans. The product is expected to be announced this year.’

2012 has seen a huge shift in the way retailers, consumers and manufacturers approach tablets, following the success of Amazon’s Kindle Fire and Google’s recently launched Nexus 7. The latter of which, with its sub-£200 price tag and high-end specification, is one of the most compelling tablet propositions we’ve seen since Apple first launched its iPad way back in 2010.

Google’s Nexus 7 has finished what Amazon’s Kindle Fire started in the US last year: it created a more than viable option for users that don’t want to pay Apple prices for a decent tablet experience.

Tim Cook will be fully aware of how the space is evolving and will no doubt have a plan in place to ensure the dominance of Apple’s iPad. Whether this plan is the iPad Mini, however, remains to be seen, although the evidence for it seems to be mounting on a daily basis.  

Given current market trends though a budget iPad Mini does make a lot of sense, as it would enable Apple to theoretically dominate both ends of the market. The vast majority of consumers, when asked about tablets, automatically think of the iPad. Android has yet to get much of a look in. All this, of course, will change in the coming months and years, which is why an iPad Mini now makes a lot of sense.

Apple needs to strike before Google takes the bottom-end of the space.

Sponsored Links