Nokia is already the world’s biggest Windows Phone vendor

News Richard Goodwin 16:01, 24 Feb 2012

Nokia is confirmed as the world’s biggest Windows Phone vendor after just three months

Nokia is now the world’s biggest Windows Phone vendor after just three months’ worth of sales, according to research conducted by Strategy Analytics.

Global Microsoft smartphone shipments grew 36 percent sequentially to reach 2.7 million units in the fourth quarter of 2011, claims the industry analyst firm.

‘Global smartphone shipments using the Microsoft operating system grew 36 percent sequentially to reach 2.7 million units in Q4 2011. Microsoft smartphone shipments remain tiny, but they are showing tentative signs of growth,’ said Alex Spektor, associate director at Strategy Analytics.

He added: ‘Nokia overtook HTC and others to become the world’s largest Microsoft smartphone vendor with 33 percent market share. Nokia’s global Microsoft smartphone shipments hit 0.9 million units, as distribution of its Lumia family expanded across numerous countries and operators.’

Neil Mawston, executive director at Strategy Analytics, added, ‘an expanded portfolio of Windows Phone 7 models such as the Lumia 800, an increased retail presence and highly visible marketing campaigns across several European and Asian countries drove Nokia’s growth.’

‘Nokia is by no means out of the woods yet, and it is still on a long road to recovery, but capturing top spot in the Microsoft smartphone ecosystem is an encouraging baby-step forward for the company.’

Microsoft’s Windows Phone platform now holds around 2.5 per cent of the UK market, largely thanks to the success of Nokia’s Lumia series of handsets. It’s still nowhere near the kind of levels Apple is shifting though. The iPad-maker, for instance, sold four million iPhone 4S handsets in just three days following its release back in October 2011.

Apple’s 2011 final results confirmed that the company had moved 17.1 million iPhones.

Microsoft and Nokia have a long way to go. But at least the journey is now well underway.

 

Sponsored Links