An iPhone 12 model that is smaller than the current iPhone SE 2020 is rumored to be landing this year, as part of Apple’s iPhone 12 range…
Big, small, medium, and large. Apple’s produced a range of different sized iPhones over the years – from 3.5in to 6+ inches, we’ve now seen them all. But in 2020, you’ll have a truly small iPhone 12 option – one with a 5.2in OLED display, according to reports.
Apple’s 2020 iPhone 12 line-up will, apparently, be made up of four distinct models: 1) the iPhone 12, 2) the iPhone 12 Max, 3) the iPhone 12 Pro, and, finally, 4) the iPhone 12 Pro Max. And one of these phones, presumably the iPhone 12 base model, will run a 5.2in display.
People who love tiny phones are in for a treat with the new 5.4-in iPhone. Smaller than a new SE! pic.twitter.com/cTSH2LBzKA
— EverythingApplePro (@EveryApplePro) June 18, 2020
And, because it will not have TouchID, using Apple’s Face ID instead, the iPhone 12, despite having a larger display, will actually have a smaller footprint than the 4.7in iPhone SE 2020. The iPhone 12 is also said to be thinner and lighter than the iPhone SE 2020 as well.
ALL iPhone 12 Models Will Feature OLED Displays
A few months ago, reports surfaced about Apple switching all of its iPhone 12 models over to OLED panels. If true, the base model iPhone 12 – which is rumored to cost even less than the current iPhone 11 – will not only be the smallest iPhone Apple has made in years, but it will also have an OLED panel, bringing vastly superior viewing experiences and power management.
And given just how popular smaller iPhones are with customers, it’s easy to see Apple’s 5.2in iPhone 12 model selling extremely well. In fact, I’d be willing to wager right now that the 5.2in iPhone 12 will be the best-selling iPhone from the iPhone 12 range during the next 12 months. And the reason, once again, is the price – Apple’s found a truly sweet spot in the phone market for its entry-level iPhones, sitting below Samsung and Huawei’s offerings.
This is probably the best example of 4D chess in the consumer technology market I have seen in the last decade.
Apple hiked the average price of a smartphone with its iPhone X, the first phone to retail for over $1000. It did this because it knew Samsung and everybody else would follow suit; this happened quickly and the average cost of Android phones went through the roof.
Want the latest Galaxy S20? It’ll cost you over a thousand bucks. A foldable phone? Way more than $1000, in some instances over $2000. This new pricing paradigm isn’t exclusive to Samsung; all major Android brands now do it – and you still ONLY get about 2 years’ worth of software support.
Apple then returned to the market with the comparatively cheap iPhone XR, AKA its most-popular release of recent times. Then came the iPhone 11, a phone that retails for hundreds of dollars less than Samsung’s Galaxy S20.
Then the iPhone SE 2020.
And later on this year, it will release four iPhone 12 models across a range of price points, though we can expect the iPhone 12 (5.2in) to likely retail for less than $600 – possibly $599.99, with the iPhone 12 Max starting at $699.99.
And this entire shift in pricing (in the Android market) likely wouldn’t have happened if it weren’t for the iPhone X.
Apple basically bluffed the market, got its competitors to super-charge their prices, and then pulled the rug from under them by attacking multiple levels of the market with multiple handsets at multiple price points for the first time in its history.
And this assault by Apple will continue with gusto towards the end of 2020 with the release of not three, but FOUR iPhone 12 models with prices ranging from $599 to $1299.99 – they’ll all have 5G, OLED displays, and run on Apple’s new A14 CPU.
Basically, 2020 could well be the year Apple enacts its first super-cycle since the release of the iPhone 6 and iPhone 6 Plus.