The latest LG Pop GD510 UK prices & deals

It's official: touchscreens are now going mass market and hitting even the low end market.

Samsung demonstrated this with its Genio Touch and now LG has introduced the GD510 Pop, which is LG's first touchscreen device to enter the very bottom of the market.

At first glance the Pop is aesthetically pleasing due to its classy outer-casing while its decent weight and shape make it comfortable to hold and carry around in your pocket.

The 3-inch, 240x400 pixel resistive touchscreen covers the whole front of the Pop, with only a single button in the bottom right corner. This button changes functionality, depending on what you're doing. For example, when your phone rings, it turns green and acts as the call answer button. When you're on a call, it turns red to indicate a call end button. When you're not on a call, it's the menu button.

The LG GD510 features a 3.2-megapixel camera that takes good quality images which are easily viewed on the 3-inch display. Switching between images can be done with a neat flick of the phone.

A lack of flash however makes bright light essential or photos become dull and colour drained. The snapper also doubles up as a video camera allowing video recording and playback.

Simple layout and mixing of songs, decent music quality and a 3.5mm headphone jack complete the Pop's respectable media package.

The Pop includes 48MB of internal memory, which can be expanded up to 16GB by using the micro SD slot.

Small details are what make this phone attractive for people not serious about all the bells and whistles.

Examples include the ability to change background with a quick swipe across the home screen, and the easy drag and drop adding of icons or recent media to the home screen. LG even offers (at a cost) a solar battery cover for environmentally friendly, if slow, charging.

However, once the novelty of these clever touches wear off, the LG Pop becomes little more than a low end mobile.

Connectivity is fairly limited, with only EDGE to keep data chugging over.

The GD510 Pop also falls dramatically short in the area LG claims it simplifies - everyday use.

The touchscreen's design and small size makes the phone hard to navigate even for those with ordinary sized fingers. The lack of a much needed stylus is pure laziness on LG's part.

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