Nokia executive says more PureView innovation coming
Nokia will continue to drive innovative ideas for PureView camera tech in 2013
We’ll be seeing more groundbreaking innovation in smartphone camera tech from Nokia’s PureView brand in the future, according to Juha Alakarhu, the company’s head of imaging.
Speaking at CES 2013 to Nokia’s in-house blog, Conversations by Nokia, Alakarhu said: 'We're really driving for innovation in key areas to deepen and enrich the imaging experience.’
‘I can't tell you about the specific things we're working on. Safe to say it's very cool,’ he added.
The PureView brand emerged with the Nokia 808 Pureview in 2012 – a Symbian phone which featured a 41-megapixel camera that used an oversampling technique to take 8-megapixel snaps and video with extraordinary quality.
Nokia promised more PureView phones were set to follow.
Later in the year Nokia’s Lumia 920 Windows Phone 8 handset also boasted the PureView brand but the technology inside was very different. The phone used optical stabilisation methods with a ‘floating lens’ to substantially reduce wobble and allow the shutter to stay open longer to take in more light.
Some were expecting PureView to be a tech setup which remained consistent across devices, but Alakarhu shed some light on how two phones under the same brand could carry such different tech:
‘I think it’s important to underscore that PureView doesn’t mean any specific technology. It’s the latest and greatest in imaging. When you buy a Nokia phone with PureView, you are getting our highest quality imaging innovation. Nokia 808 PureView solved the problem of zooming and sharpness, and for Nokia Lumia 920, it was low light.’
He went on to explain Nokia’s approach to PureView during development, giving a small insight into what we can expect from the company in the coming months:
‘We’re looking at imaging holistically, from optics to display, and working on all of those to improve. It’s very complicated, and the trick is to make all these building blocks work well together. But it’s not just purely hardware innovation. You need to get the software to work as well. That’s the real beauty — that’s what makes a truly amazing solution.’
‘I’d love to make it super easy to get great photos every single time,’ he added, ‘You should be able to give your phone to a 3-year old and still capture amazing photos, like with a big DSLR camera.’