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Best Phone Brands: The Best & Most Reliable Options [2024]

best phone brands

Who are the best phone brands? Simple: the ones that innovate the most. Here’s everything you need to know about 2023’s top phone brands


TL;DR

Who Are The Most Reliable Phone Brands?

Most users gravitate towards Apple and Samsung – they are the two leading smartphone brands right now. But there are other phone brands well worth checkout out, especially if you’re an Android user or looking to switch away from Apple. 


Recommended Smartphone Brands


Apple

Gen Z Love Apple


🍎 Apple: A Brief History

Apple Inc. has been a trailblazer in the tech industry since its inception in 1976. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has evolved from a computer manufacturer to a global leader in consumer electronics.

Known for its commitment to design, functionality, and user experience, Apple has a product portfolio that extends from MacBooks to iPhones, iPads, and beyond.

📱 Notable Products

  • The iPhone Legacy: The iPhone is arguably Apple’s most iconic product. Starting with the original iPhone in 2007, Apple has consistently released models that set new standards in the smartphone industry. The latest in line is the iPhone 15 series, featuring advanced capabilities like the A17 Pro chip and up to 10x optical zoom.

💡 Innovations

  • Pioneering Features and Technologies: Apple has been a pioneer in introducing groundbreaking features. Touch ID revolutionized device security when it was introduced in 2013. Siri, Apple’s voice-activated assistant, set the stage for voice interactions with devices. More recently, Face ID and the M1 chip have continued Apple’s tradition of innovation, pushing the boundaries of what’s possible in consumer electronics.

🌍 Global Sales

  • A Global Powerhouse: Apple sold 232.2 million iPhones in 2022. This marked a significant increase from the 365 million units sold in 2021. The surge is likely attributed to the release of the iPhone 14 series. Breaking it down by quarters, Apple sold 55.20 million units in Q1, 44.20 million in Q2, and 50.4 million in Q3 of 2022.

Samsung

Best Phone Brands: The Best & Most Reliable Options [2024]

🌌 Samsung: A Brief History

Samsung is a South Korean multinational conglomerate with a rich history dating back to 1938. Initially a trading company, Samsung has diversified into various sectors, including consumer electronics, where it has made a significant impact.

Known for its innovation and quality, Samsung has been a key player in the smartphone market, challenging other giants like Apple.

📱 Notable Products

💡 Innovations

  • Trailblazing Features: Samsung has been a pioneer in smartphone technology. They introduced the first-ever Super AMOLED display and have been leaders in foldable technology with their Galaxy Z series. Features like DeX, which allows a desktop-like experience by connecting the phone to a monitor, have set Samsung apart.

🌍 Global Sales

  • Global Reach: Samsung sold approximately 258.2 million phones in 2022. This figure includes both smartphones and feature phones, showcasing the brand’s broad appeal across different market segments.

Google

pixel 8 and pixel 8 pro buyers guide

🌐 Google: A Brief History

Google, primarily known for its search engine, entered the smartphone market with its Android OS in 2008. In 2016, Google launched its Pixel line of smartphones, designed to offer a pure Android experience. Over the years, Google has used its Pixel phones to showcase the capabilities of Android and Google’s suite of services.

📱 Notable Products

  • Pixel 8 Series and Foldables: Google’s latest offerings include the Pixel 8 and Pixel 8 Pro, featuring advanced camera features like Macro Focus and Real Tone. They’ve also ventured into foldables with the Pixel Fold, bringing power and innovation into a compact form.

💡 Innovations

  • AI and Camera Tech: Google has been a leader in integrating AI into smartphones. Features like Google Assistant make daily tasks easier. Their camera technology, backed by Google AI, includes capabilities like Photo Unblur and Magic Eraser, setting new standards in mobile photography.

🌍 Global Sales

  • A Growing Presence: Google sold approximately 1.2 million phones in Q2 2023. This marks a significant 59% increase from the 800,000 units sold in Q2 2022. The Pixel 6a, 7, and 7 Pro have been the best-selling generation of phones Google has ever launched.

OnePlus

Is The OnePlus 11 Good

🚀 OnePlus: A Brief History

OnePlus is a Chinese smartphone manufacturer founded in 2013. Known for its “Never Settle” mantra, the brand has quickly gained a reputation for offering high-quality smartphones with top-tier specs at a fraction of the price of other flagship devices.

OnePlus has built a strong community of tech enthusiasts and has expanded its product line to include not just phones but also audio devices and tablets.

📱 Notable Products

  • OnePlus 11 5G and OnePlus Open: The OnePlus 11 5G is one of the brand’s latest offerings, starting at $699.99. It’s a premium device without the premium price tag. OnePlus has also entered the foldable market with the OnePlus Open, offering a new form factor and unique features like 3D real-time rendering PhysRay Wallpaper.

💡 Innovations

  • OxygenOS and Foldable Tech: OnePlus is known for its OxygenOS, a custom version of Android that offers a clean and efficient user experience. The brand has also ventured into foldable technology with the OnePlus Open, marking its entry into this innovative space.

🌍 Global Sales

  • A Growing Brand: In 2021, OnePlus reached a significant milestone by shipping 11 million smartphones globally. This marked the highest annual shipment in the company’s history. Adding to this achievement, the OnePlus Nord smartphone line surpassed a total of 10 million units sold. In 2022, the sales numbers are once again looking good with 46% YoY growth in India.

OPPO

oppo find n2

🌟 OPPO: A Brief History

OPPO is a Chinese consumer electronics firm founded in 2001. Initially focused on Blu-ray players and other multimedia devices, OPPO entered the smartphone market in 2008. The brand has since gained a reputation for offering feature-rich smartphones with a focus on camera technology and fast charging capabilities.

📱 Notable Products

  • Find N3 Series and Reno10 Pro+ 5G: OPPO’s latest lineup includes the Find N3 series, which features foldable phones like the Find N3 Flip and Find N2 Flip. They also offer the Reno10 Pro+ 5G, a device that focuses on camera capabilities.

💡 Innovations

  • Camera and Charging Tech: OPPO has been a leader in camera technology, offering features like Ultra-Clear Portrait Camera Systems. They’re also known for their VOOC fast charging technology, which has set industry standards.

🌍 Global Sales

  • Strong in Asia and Beyond: OPPO shipped 25.4 million smartphone units in 2022. As of Q2 2023, OPPO is the fourth-largest smartphone manufacturer globally, boasting a market share of 9%.

Motorola

Motorola Edge Plus 2023 Review

📞 Motorola: A Brief History

Motorola, an American telecommunications company, has a storied history dating back to 1928. Originally focused on car radios, Motorola has evolved into a key player in the mobile phone industry.

Known for its durable and innovative phones, Motorola has a legacy that includes the iconic Razr flip phone and the Moto G series, which offers solid performance at budget-friendly prices.

📱 Notable Products

  • Motorola Edge 2023 and Razr+ Series: Motorola’s latest lineup includes the Motorola Edge 2023, priced at $599.99, and the Razr+ 2023 series, available in various colors like infinite black and glacier blue, priced at $999.99. They also offer budget-friendly options like the Moto G Stylus 5G, starting at $299.99.

💡 Innovations

  • Flip Phones and Modular Tech: Motorola has been a pioneer in mobile phone technology. They were one of the first to popularize flip phones with the original Razr. More recently, they’ve delved into modular technology with Moto Mods, allowing users to customize their phones with various attachments.

🌍 Global Sales

  • A Diverse Portfolio: Motorola saw an increase in its market share in the U.S. smartphone market in Q1 2022. This growth comes despite an overall decline in smartphone sales for the year. Smaller brands like Motorola, along with Google, OnePlus, and TCL, have emerged as the biggest winners in this challenging market landscape.

Xiaomi

Best Phone Brands: The Best & Most Reliable Options [2024]

🌏 Xiaomi: A Brief History

Founded in 2010, Xiaomi is a Chinese multinational electronics company that quickly rose to prominence. Known for offering high-quality products at affordable prices, Xiaomi has expanded its portfolio beyond smartphones to include smart home devices, wearables, and more.

The brand has a strong presence, especially in Asian markets, and has been challenging other tech giants with its innovative offerings.

📱 Notable Products

  • Leica Cameras and High-Performance Displays: Xiaomi’s latest smartphones come equipped with Leica professional camera systems and MediaTek Dimensity 9200+ processors. They also offer features like 144Hz WQHD+ eye care displays and Snapdragon processors.

💡 Innovations

  • Camera Tech and Display Innovations: Xiaomi has been pushing the envelope with their camera technology, offering Quad camera systems with Leica optical lenses. They’ve also been focusing on display technology, offering high refresh rates and eye care features.

🌍 Global Sales

  • A Major Player in Asia: In 2022, Xiaomi shipped 150 million phones worldwide, showcasing its extensive global reach. Financially, Xiaomi experienced a downturn in the fourth quarter of 2022, thanks to COVID. The company’s revenue reached 66.05 billion yuan ($9.6 billion), marking a 22.8% decline from 85.58 billion yuan a year earlier.

Phone Sales by Brand

global phone sales
  • 🍎 Apple sold 232.2 million iPhones in 2022, a significant increase from 365 million in 2021.
  • 🌌 Samsung Sold approximately 258.2 million phones in 2022, including both smartphones and feature phones.
  • 🌐 Google Sold approximately 1.2 million phones in Q2 2023, a 59% increase from 800,000 units in Q2 2022.
  • 🚀 OnePlus Shipped 11 million smartphones globally in 2021, marking the highest annual shipment in the company’s history.
  • 🌟 OPPO Shipped 25.4 million smartphone units in 2022, making it the fourth-largest smartphone manufacturer globally with a 9% market share as of Q2 2023.
  • 📞 Motorola Experienced an increase in market share in the U.S. in Q1 2022, despite an overall decline in smartphone sales.
  • 🌏 Xiaomi Shipped 150 million phones worldwide in 2022, although the brand faced challenges due to the COVID-19 pandemic.

The Best Phone Brands: A Detailed Conclusion

When it comes to the smartphone market, several brands are vying for the top spot. Samsung leads the pack with a staggering 258.2 million units sold in 2022. The brand’s versatility, offering both smartphones and feature phones, contributes to its massive sales.

Close on its heels is Apple, with 232.2 million iPhones sold in the same year. Xiaomi also makes a strong showing with 150 million units shipped, although it faced headwinds due to the COVID-19 pandemic.

Other notable mentions include OPPO, OnePlus, Google, and Motorola, each with their unique strengths and market niches.

Apple is The Brand To Beat

Apple Acquisitions History

However, the brand that stands out the most is Apple, and there are several compelling reasons why it’s the biggest player in the smartphone arena. First and foremost, Apple commands a fiercely loyal customer base. The brand has cultivated a level of loyalty that’s unparalleled in the tech world.

Once consumers buy into the Apple ecosystem, they rarely switch to another brand.

  • This ecosystem is Apple’s second major strength. The seamless integration between iPhones, iPads, Macs, and Apple Watches offers a user experience that’s hard to match.
  • Quality over quantity is another area where Apple shines. Unlike other brands that flood the market with multiple models, Apple focuses on delivering fewer, high-quality devices. This strategy not only simplifies consumer choice but also ensures that each product meets a high standard of excellence.
  • From introducing Face ID to developing the M1 chip, Apple has been a pioneer in technology. These innovations not only set the brand apart but also set industry standards that other brands strive to meet.
  • Financial robustness is another feather in Apple’s cap. The brand’s premium pricing strategy ensures high profit margins, making it one of the most profitable companies globally. Its global reach further amplifies this, as Apple products are universally recognized and widely available internationally.
  • Customer service is another area where Apple sets the standard. With unique services like the Genius Bar, Apple provides an unparalleled customer care experience.
  • Add to this the regular software updates that extend the life of the device, and you have a brand that knows how to take care of its customers post-purchase.

Security is often cited as one of the strong suits of Apple’s iOS, adding another layer of appeal to an already compelling package.

Last but not least, the iPhone is more than just a phone: it is now a cultural icon and a status symbol, and that’s the kind of brand appeal that no amount of money can buy – it has to be created organically.

In conclusion, while other brands excel in specific areas, Apple’s all-around commitment to quality, innovation, and customer experience makes it the biggest and most influential player in the smartphone market.

Next up: here’s the best phone case brands, covering everything you need to know about buying a phone case in 2023 and beyond.