Nothing is a new tech brand from the mastermind behind OnePlus, Carl Pei. To date, the company has released a set of wireless headphones – the Nothing Ear 1 – and an Android phone – the Nothing Phone 1. Pei says he wants the Nothing Phone 1 to compete with Apple’s iPhone and other prominent brands like Samsung and OPPO.
Nothing is based in London. The company is leveraging an invite system for its first phone, whereby customers sign-up to a list and are then invited to order the phone. The more people you get to sign-up, the higher up the list you do. The Nothing Phone 1 will get a release date on July 21, following its July 12 launch.