...

Get Smarter About…

Data Privacy

In the era of Big Tech, data privacy is paramount. As tech giants collect vast amounts of personal information, protecting this data from misuse, breaches, and unauthorized access is crucial to safeguard individuals from exploitation and maintain trust in these companies.


Richard Goodwin

Big Tech lives and breathes on your personal data. It makes billions off it every quarter, building profiles about you and selling it on to advertisers.  Want out of the matrix? You need to learn the basics of data privacy. 

— Richard Goodwin, Editor

Best Data Privacy Tools & Apps

DuckDuckGo

[Google Alternative]

👌 Brave Browser

[Browser & Search]

💌 Proton Mail

[Email]

📱 GrapheneOS

[Mobile OS]

🌏 Secure VPNs

[Cloak Yourself Online]

Latest Data Privacy News & Guides

  • Google Breaks “4-Year Promise” on Third-Party Cookies In Chrome

    Google Breaks “4-Year Promise” on Third-Party Cookies In Chrome

    Cookies in Chrome ain’t going anywhere, Google confirms – advertisers can rest easy, for now… In a surprising turn of events, Google has announced that its ambitious plan to eliminate tracking cookies from Chrome, the world’s most popular web browser, has hit a major roadblock. This setback marks a significant blow to the tech giant’s four-year-old…

  • The 15 Key Reasons Why Privacy Experts Love Proton VPN

    The 15 Key Reasons Why Privacy Experts Love Proton VPN

    It’s fast, it’s super-secure, and unlike most other VPNs out there it is protected by Swiss privacy laws which is a massive unique selling point… VPNs are ten a penny these days. There’s myriad options available, both paid-for and free, and as someone that writes about VPNs for a living, I’ve used and tested nearly…

  • Proton Pass Updated With Secure Links, A Secure Sharing Feature

    Proton Pass Updated With Secure Links, A Secure Sharing Feature

    Now you can share your passwords without compromising your most important accounts and personal data… Proton, the privacy-focused technology company, has introduced Secure Links, a new feature for its Proton Pass password manager. This feature allows users to share passwords and other sensitive information securely with anyone, including non-Proton Pass users. The new update went…

  • Proton Drive Launches Docs: A Secure Alternative to Google Drive?

    Proton Drive Launches Docs: A Secure Alternative to Google Drive?

    Proton introduces end-to-end encrypted document editing, challenging tech giants’ dominance in cloud-based productivity tools Proton Drive users, rejoice – Proton has finally launched Docs, bringing secure, completely encrypted document editing and creation tools to its cloud-based productivity platform.  Google Drive and Microsoft 365 dominate the cloud productivity apps space, controlling a significant portion (upwards of 98%…

  • The Adobe Boycott Proves NO ONE Trusts Big Tech Anymore

    The Adobe Boycott Proves NO ONE Trusts Big Tech Anymore

    AI and Big Tech are a lethal combination for your privacy, and Adobe’s recent TOS updates prove users won’t tolerate it. Does Big Tech have an image problem? The consensus appears to be that it does. In just a few short months, we’ve seen massive backlashes against Google, Microsoft, and Adobe over changes to how…

  • Brave Search Now Runs Ads – Users Are NOT Happy…

    Brave Search Now Runs Ads – Users Are NOT Happy…

    Brave Search now has ads. Here’s all the reactions from the Brave community – spoiler alert: none of them of positive… Brave is a privacy browser and search engine (like DuckDuckGo). Up to now, Brave has avoided ads – preferring to focus on BAT. But ads are coming to Brave, as confirmed by the company in a…

  • Is Proton VPN Worth It? Yes – If You Value Security

    Is Proton VPN Worth It? Yes – If You Value Security

    Proton VPN is based in Switzerland and is headed by a group of data-privacy freaks that met while working at CERN. Yes, that CERN. Part of a wider suite of applications, Proton VPN positions itself as the de facto VPN of choice for those that value privacy and security.  But is this is the case,…

  • The Many, Many Ways Google Tracks Everything You Do Online

    The Many, Many Ways Google Tracks Everything You Do Online

    Google is an advertising and data collection company first, and a search engine second – here’s why that matters Google’s business model, for the most part, is built on its advertising business and in order to be successful at doing ads, you need data. And that’s where you and I come in. How (And Why) Google…

  • DuckDuckGo Review: Is It Ready For The Big Time? 

    DuckDuckGo Review: Is It Ready For The Big Time? 

    Google’s search has gone down the toilet, Bing is on the rise and then we have DuckDuckGo, the privacy-focussed browser. But is it any good?  More and more people are ditching Google as their go-to search engine. The reason? Bad results. The Big G’s focus on ads, AI, and pushing users towards what it thinks…

  • Proton Mail Adds in RAFT of New Features For Business Users

    Proton Mail Adds in RAFT of New Features For Business Users

    Proton has released a slew of updates for its Proton Mail Business plan, brining calendar availability, custom branding and a whole lot more to its enterprise users In a world where data breaches and privacy concerns are increasingly commonplace, Proton, the Swiss-based privacy champion, is taking a stand – and it has had a very busy…

  • DuckDuckGo Email 101: What You Need To Know 

    DuckDuckGo Email 101: What You Need To Know 

    It’s not quite as robust or feature-packed as Proton Mail but DuckDuckGo Email does have a few nifty tricks up its sleeve…  If you’re a fan of privacy-focused services, you’ve probably heard of DuckDuckGo – the search engine that doesn’t track your online activities. But did you know that DuckDuckGo has recently launched a new…

  • DuckDuckGo, Proton Mail Top “Most Secure” Apps List 

    DuckDuckGo, Proton Mail Top “Most Secure” Apps List 

    ExpressVPN has published a new study on the most secure apps for 2024 – DuckDuckGo and Proton Mail topped the charts ExpressVPN has published its “App-roval” report, which evaluates popular mobile applications across various categories on their privacy and security measures. The report reveals that while some apps excel in protecting user data, others have significant…

  • Here’s Why Privacy Experts Trust GrapheneOS

    Here’s Why Privacy Experts Trust GrapheneOS

    Can GrapheneOS be trusted? That’s kind of its whole deal – think of it as a hardened, privacy-focussed Android alternative. While Android and iOS dominate the market, there are alternative options available for those seeking a more secure and privacy-focused experience. One such option is GrapheneOS, an open-source, Android-based mobile operating system that prioritizes user privacy…

  • EU Slams Meta’s “Consent or Pay” Model for Targeted Ads

    EU Slams Meta’s “Consent or Pay” Model for Targeted Ads

    In a significant development for user privacy, the European Union’s Data Protection Board (EDPB) has issued a strong opinion against Meta’s controversial “consent or pay” model for its social media platforms. The EDPB stated that confronting users with a binary choice between consenting to their personal data being used for targeted advertising or paying a…

  • MyFitnessPal Tops List of Least Private Apps in 2024, Study Finds

    MyFitnessPal Tops List of Least Private Apps in 2024, Study Finds

    A recent report by ExpressVPN has shed light on the most popular apps of 2024, revealing which ones pose the greatest privacy risks to users. According to the study, MyFitnessPal, a popular calorie counter and lifestyle coach app, ranks as the least privacy-sensitive app, scoring a mere 34% in the safety rating. The app collects…

  • Can I Install GrapheneOS On Any Phone? No – Here’s Why

    Can I Install GrapheneOS On Any Phone? No – Here’s Why

    Here’s why GrapheneOS is only available on select Android devices GrapheneOS Explained GrapheneOS is an open-source, privacy and security-focused mobile operating system that offers an alternative to Google’s Android OS. Developed by the GrapheneOS team, this OS has gained a reputation as the go-to choice for privacy enthusiasts and security experts alike, with even Edward…

  • DuckDuckGo 101: What You Need To Know

    DuckDuckGo 101: What You Need To Know

    Here’s literally everything you need to know about DuckDuckGo, a privacy-focused search engine that’s the best Google alternative right now… Google search is currently a bit of mess. The SERPs have never looked worse and with The Big G being involved a slew of lawsuits, including a big one with The Department of Justice, more…

  • Getting Started With DuckDuckGo: All Your FAQs Answered

    Getting Started With DuckDuckGo: All Your FAQs Answered

    Thinking of switching to DuckDuckGo? Got questions? We got your back DuckDuckGo is a popular search engine and web browser for the privacy focused. It doesn’t run scripts, there’s no tracking, and none of your personal data is harvested by Big Tech firms to power their ad platforms. But if you’re used to Chrome or…

  • Basic Attention Token (BAT) 101: What You Need To Know

    Basic Attention Token (BAT) 101: What You Need To Know

    Here’s everything you need to know about Brave’s Basic Attention Token (BAT), a novel cryptocurrency built on the Ethereum blockchain that wants to upend the entire online advertising business… Cryptocurrencies like Bitcoin and Ethereum are confusing. For most people, they’re just things you see in the news’ headlines from time to time. But Brave has…

  • DuckDuckGo Privacy Pro 101: Everything You Need To Know

    DuckDuckGo Privacy Pro 101: Everything You Need To Know

    DuckDuckGo has launched a brand new, all-in-one privacy suite of tools as part of its browser experience. It’s called DuckDuckGo Privacy Pro Brave comes with a VPN (albeit one you have to pay for). Ditto Proton Mail. So it was only a matter of time before DuckDuckGo got in on the act. This week saw…

  • Brave is Better Than DuckDuckGo – Here’s Why… 

    Brave is Better Than DuckDuckGo – Here’s Why… 

    Looking for the best privacy web browser on the market? Here’s why privacy experts think Brave is better than DuckDuckGo DuckDuckGo cut its teeth as the anti-Chrome browser. The entire point of DDG, as it is also known, was to give web browsers a private, non-tracked browsing experience free from cookies, ad scripts and all…

  • Proton Mail 101: Everything You Need To Know

    Proton Mail 101: Everything You Need To Know

    Proton Mail has grown to become the email provider of choice for anyone who doesn’t want Big Tech snooping through their inbox. Here’s how it works in practice There’s a good reason Google wants you to use Gmail for everything: tracking. It’s Google’s core business model. By tracking everything you do, Google can build more…

  • Proton Mail vs Tutanota (Tuta): Which is Actually The Best?

    Proton Mail vs Tutanota (Tuta): Which is Actually The Best?

    When it comes to privacy-focussed email clients, Proton Mail and Tutanota (now known as Tuta) are the two biggest names in the market. But which is the best for security and value for money? Let’s dive in and find out… Tuta vs Proton Mail Comparison: An Overview Feature Tutanota Proton Mail Encryption RSA 2048-bit, AES…

  • 16 Simple Reasons To Ditch Gmail For Proton Mail

    16 Simple Reasons To Ditch Gmail For Proton Mail

    Using Gmail? Think your emails are private? Think again. Here’s 16 simple reasons why switching to Proton Mail for your email is one of the best things you can do for your privacy this year… Gmail has become so ubiquitous that using anything else feels like a weird outlier move. With almost 2 billion active…

  • Is Gmail Secure? What You Definitely Need To Know

    Is Gmail Secure? What You Definitely Need To Know

    When it comes to email services, Gmail is undoubtedly one of the most popular choices. With over 1.8 billion users worldwide, it’s no surprise that many people trust Google’s email service for their personal and professional communications. But is Gmail as secure as you think it is? Let’s take a closer look. Gmail is now…

  • Is Brave Browser Safe? What You Need To Know In 2024

    Is Brave Browser Safe? What You Need To Know In 2024

    Brave has positioned itself as a viable alternative to the likes of Google Chrome and Microsoft Edge. But is it safe? Does it all add up? Let’s find out… Chrome is the biggest and most popular web browser on the planet. It’s also the worst when it comes to tracking and privacy. You can think…

  • Vivaldi Browser 101: What You Need To Know

    Vivaldi Browser 101: What You Need To Know

    From the ashes of the Opera browser, Vivaldi was born. It’s customisable as hell but is it a better browser than Chrome or Brave? Let’s find out… When it comes to web browsers, there are now plenty of options – arguably too many. Chrome is still the biggest by far despite its Orwellian-levels of tracking which,…

  • Is DuckDuckGo Safe: What You Need To Know In 2024

    Is DuckDuckGo Safe: What You Need To Know In 2024

    DuckDuckGo is a privacy browser and, unlike Chrome and Edge, it does not track you – but is all as it seems?  DuckDuckGo, the privacy-focused search engine, has been making waves in recent years as more and more folks are waking up to the idea that maybe, just maybe, Big Tech firms like Google and Microsoft…

  • DuckDuckGo Search: How It Works & How It Makes Money

    DuckDuckGo Search: How It Works & How It Makes Money

    Y’all know DuckDuckGo but do you know how its search engine works or how it makes money? Here’s what you need to know…  DuckDuckGo is a privacy–browser. It cut its teeth by pitching itself as the ANTI-CHROME – a browser free from tracking, ads, and data hoarding.  It worked too. DuckDuckGo – or DDG, as it is…

  • Why DuckDuckGo is Bad: Let’s Unpack “The Controversy”

    Why DuckDuckGo is Bad: Let’s Unpack “The Controversy”

    There’s a reason privacy experts aren’t happy with DuckDuckGo and it relates directly to what is now known as “the DuckDuckGo controversy” DuckDuckGo built its reputation as a privacy browser off the back of Google’s relentless tracking and data-harvesting practices. DuckDuckGo wanted to do things differently. No adverts, no selling data, and no collecting data.…

  • Arc Browser Tracking: Let’s Unpack Its Privacy Policy…

    Arc Browser Tracking: Let’s Unpack Its Privacy Policy…

    The Browser Company claims its Arc browser DOES NOT sell your data. But what kind of data does it collect and what does it do with it once it has it? Let’s find out… When something is free – either an app, a tool, or a search engine – it usually means one thing: you are…

  • Brave Search 101: Everything You Need To Know

    Brave Search 101: Everything You Need To Know

    The reciprocity principle is a powerful thing. Most of the time it is spoken about only in marketing circles, where things like conversion rate optimisation and opt-in forms are important. But for me, Google is probably the most brilliant example of the power of the reciprocity principle in action.  Google is free, its services are…

  • The Facebook “Onavo Scandal” Redux – What You Need To Know

    The Facebook “Onavo Scandal” Redux – What You Need To Know

    If you’re not already concerned about data privacy, you will be after reading this: Meta – as shown by unsealed court documents – has no respect for privacy or, apparently, ethical practices And if you haven’t already got the memo: Big Tech isn’t your good buddy. It wants and craves your data, and it’ll go to…

  • Brave Web Browser 101: What You Need To Know [2024]

    Brave Web Browser 101: What You Need To Know [2024]

    Sick of being tracked? Want to stop sharing ALL your data with Big Tech? It’s probably time you switched to the Brave web browser. Here’s everything you need to know… Brave is an open-source web browser developed by Brave Software Inc. Its the brainchild of Brendan Eich, the creator of JavaScript and former CEO of…

  • 15 Rock-Solid Reasons To Ditch Chrome For Brave Browser

    15 Rock-Solid Reasons To Ditch Chrome For Brave Browser

    In the digital trenches of the internet, your browser is your shield and spear. Brave stands out, armed to the teeth with features designed for the vigilant user. Privacy tools are now essential if you value keeping your data secure and locked-down, away from prying eyes. Big Tech is all about data (your data), so…

  • 10 Essential Data Privacy Tools You Need To Know About

    10 Essential Data Privacy Tools You Need To Know About

    Big Tech thrives on your data. For advertising, for targeting, for political ends. Use these free and paid data privacy tools to keep yourself more secure online Here’s a scary fact: almost 80% of Google’s SERP – search engine results page – is controlled by a handful of media companies.  Google controls 98% of search globally. Across…