Snapchat Plus: What It Is & How It Works


What is Snapchat PlusPin

Is Snapchat Plus worth it? Here’s everything you need to know about what Snapchat Plus is, how it works, and what you get when you subscribe… 



KEY TAKEAWAYS:

  • What is Snapchat Plus? Snapchat Plus (Snapchat+) is a paid, enhanced version of Snapchat that provides subscribers with exclusive, experimental, and pre-release features, enhancing their overall Snapchat experience.
  • Cost of Snapchat Plus: In the US, Snapchat Plus costs $3.99 per month. There are also options for a 6-month subscription at $21.99 or a yearly subscription at $39.99. It’s available on both iPhone and Android devices.
  • Features of Snapchat Plus: Snapchat Plus offers a range of exclusive features including Best Friends Forever, Story Rewatch Indicator, Custom App Icons, Custom App Theme Editor, Snapchat+ Badge, Friend Solar System, Priority Story Replies, Post View Emojis, Bitmoji Backgrounds, Story Timer, and Capturing Color.
  • User Base: Snapchat has over 293 million daily active users globally, with Snapchat Plus subscribers making up less than 1% of the total user base. However, Snapchat Plus has reached a milestone of over 1 million paying customers.
  • Conclusion: Snapchat Plus is a premium version of Snapchat that offers a more personalized and enhanced experience. Its value depends on the user’s frequency of Snapchat use and the perceived value of the additional features.

Social media networks like Twitter have billions of users collectively but, more often than not, and with the exclusion of Meta’s Facebook and Instagram, most of the bigger social platforms struggle to monetize their audiences. 

Case in point: Twitter didn’t really make any money for years. It was a huge asset, sure, but profits – the type that Meta generates, anyway – have always been hard to come by, even under the leadership of Elon Musk.

Twitter is worth billions because of its reach and user base, not because it makes billions.

With Snapchat, things are a little different. The company is owned and controlled by Snap Inc and it makes the vast majority of its money via advertising – and it has experienced explosive growth in recent years too (unlike Twitter). 

With Snapchat Plus, Snap Inc. has added in yet another revenue stream. But is Snapchat Plus worth it and, more importantly, how is it different to the standard, non-paid version of Snapchat? Let’s unpack everything you need to know about Snapchat Plus and find out.. 

What is Snapchat Plus?

Snapchat PlusPin

Snapchat Plus, also known as Snapchat+, is a paid, enhanced version of the popular social messaging app, Snapchat. It offers subscribers access to exclusive, experimental, and pre-release features that enhance and customize their Snapchat experience. 

This allows users to dive deeper into the parts of the app they use the most and preview cool new features before anyone else. You also get access to things like Snapchat Planets, a new feature exclusive to Snapchat+ users that has proved VERY popular since its launch. 

How Much Does Snapchat Plus Cost?

Snapchat Plus is available at a cost of $3.99 per month in the US. However, if you’re looking for a longer commitment, you can get it for $21.99 for 6 months, or for $39.99 per year. This subscription plan is available on both iPhone and Android devices.

What’s Included in Snapchat Plus?

Snapchat Plus comes with a range of exclusive features that aim to enhance your Snapchat experience. These include:

  • Best Friends Forever: This feature allows you to pin someone as your #1 Best Friend.
  • Story Rewatch Indicator: This lets you know when a story has been rewatched.
  • Custom App Icons: You can choose your own custom app icon from an ever-growing library.
  • Custom App Theme Editor: This allows you to customize the theme of your app.
  • Snapchat+ Badge: This is a special badge for Snapchat+ subscribers.
  • Friend Solar System: This feature provides a unique way to interact with your friends on Snapchat.
  • Priority Story Replies: Your replies to stories get priority.
  • Post View Emojis: This feature allows you to add emojis to your posts.
  • Bitmoji Backgrounds: You can choose from new backgrounds for your Bitmoji.
  • Story Timer: This feature adds a timer to your stories.
  • Capturing Color: This feature enhances the color capturing capabilities of the app.

Additional Resources:

Snapchat Plus User Base

As of the latest reports, Snapchat has more than 293 million daily active users globally. However, the number of Snapchat+ subscribers is well under 1% of the app’s total user base. 

A recent report indicated that Snapchat Plus had more than 1 million paying customers, which is a significant milestone for the platform. Please note: these figures are subject to change as Snapchat continues to grow and evolve.

TL;DR – Snapchat Plus is a premium version of Snapchat that offers users a more personalized and enhanced experience with the app. As time passes, it will also likely become a big revenue source for Snap Inc as well. 

Whether it’s worth the subscription cost will depend on how much you use Snapchat and how valuable the additional features are to you. Me? I’d give it a whirl if you’re a hardcore user, see if you like it, and then make a decision about keeping it once you get a grasp of its features. 

[/snippet]

Is Snapchat Plus Worth It?

Ultra Mobile Data Plans The Ultimate Guide [2023]Pin

The million dollar question: is Snapchat Plus worth the money? As always, it depends – it depends on a load of factors. But the most important one is whether or not you use the platform a lot. If you do – or you plan on doing so – then, yes, Snapchat Plus’ additional features and capabilities start to make a lot of sense.

But if you’re a more casual user, someone who just drops in occasionally to check on messages and/or friends, then it probably isn’t. In this respect, it is a bit like Twitter Premium vs standard Twitter (Or X, as it is now known).

To clear things up, let’s look at the type of user Snapchat Plus makes sense for alongside the types of users that would be better off sticking with the free version.

Heavy Snapchat users:

  • People who spend a significant amount of time on the app and want a more personalized and customized experience.
  • Individuals who frequently interact with their friends on Snapchat and value features like priority story replies and rewatch indicators.

Early adopters and tech enthusiasts:

  • Users who enjoy trying out new features before they become available to everyone.
  • People who appreciate the ability to customize their app’s appearance and functionality.

Those who value exclusivity:

  • Individuals who want to stand out from other users with the Snapchat+ badge and exclusive features.
  • Users who enjoy having access to beta features and feeling like part of a special community.

People who can afford the subscription fee:

  • While not expensive, the monthly cost might not be justifiable for everyone.
  • Users should consider the value they get from the additional features compared to the subscription price.

Snapchat Plus might not be ideal for:

  • Casual Snapchat users who only use the app occasionally.
  • Users who are not interested in customization or early access features.
  • Individuals who are on a tight budget and cannot justify the subscription cost.

Latest Smartphone Releases


  • Xiaomi 15S Pro

    The Xiaomi 15S Pro didn’t come with a flashy launch, but it brings some seriously heavy hardware to the table. A custom 10-core chip, Leica-engineered cameras, and one of the brightest displays on the market

  • Samsung Galaxy S25 Edge

    At just 5.8mm thick, it’s one of the thinnest Android phones ever made—but don’t let the slim profile fool you. This phone is all flagship under the hood.

  • Nothing Phone (3a) Pro

    It’s got the same slick design and OLED display, but adds a periscope zoom camera and a 50MP front-facing shooter.

  • Nothing Phone (3a)

    The Nothing Phone (3a) nails the formula: give people what they actually want, keep the price low, and make it look cooler than anything else in its class.

  • Motorola EDGE 60 Pro

    With a bold design, flagship-like display, and surprisingly refined camera system, it’s one of the most interesting mid-range phones of 2025.

  • Google Pixel 9

    I’ve been using the Pixel 9 for a few weeks now, and honestly? It nails all the basics—and a bit more. Killer stuff all round!

  • Google Pixel 9 Pro

    I’ve used the Pixel 9 Pro as my daily device, and it’s hands-down the best balance of power, practicality, and photography you’ll find on Android right now.

  • OnePlus 13

    I’ve been using the OnePlus 13 as my daily driver for a few months now—and I’ve got to say, it’s easily one of the best Android phones I’ve tested this year.

  • Xiaomi 15 Ultra

    After using the Xiaomi 15 Ultra for over a week, I can confidently say: this phone is an absolute beast. It’s made for camera nerds, power users, and creators.

  • iPhone 16 Pro Max

    If you’ve been holding out for a truly complete iPhone, the 16 Pro Max delivers—hard. After using it daily, I won't be going back…

  • Google Pixel 9 Pro XL

    Big screen, big battery, and even bigger brains—this is the Pixel to get if you want Google’s best hardware and longest support.

  • Google Pixel 9a

    The Pixel 9a brings Google’s flagship-level smarts to a budget-friendly package, and it’s easily one of the best-value Android phones of 2025.

Best SIM-Only Plans & Deals


  • Boost Mobile Unlimited Premium Plan

    Boost’s top-tier option brings the heat: 50GB of premium data, hotspot, North America roaming, global talk & text, and $430 off select devices. All-in at $60/month with no contract.

    +

    Data: Unlimited (50GB premium speed)

  • Boost Mobile Unlimited+ Plan

    Level up with 40GB of premium data, hotspot access, global calling, and up to $300 in device savings. All for just $50/month. No contracts and flexible phone options included.

    +

    Data: Unlimited; Speed Caps After 40GB

  • Boost Mobile Unlimited Plan

    Start strong with 30GB of premium data, unlimited everything, and a killer intro offer: just $15/month for the first 3 months, then $25/month forever. No contracts. No fluff. Big value.

    +

    Data: Unlimited (Speed Caps Over 30GB)

  • iD Mobile 1 Month SIM-Only: 108GB

    Another high-data, low-cost option with no contract. 108GB for just £9, full 5G access, and the same goodies you get with 12-month deals.

    +

    Data: 108GB

  • iD Mobile 1 Month SIM-Only: 20GB

    The lowest price option. 20GB for £6 with all the same perks as pricier plans. Great if you don’t use much data and want to save every penny.

    +

    Data: 20GB

  • iD Mobile 1 Month SIM-Only: 110GB

    This plan gives you big data and zero commitment. 110GB for just £10 with all perks intact. If you need more data but want the freedom to cancel, this is the one.

    +

    Data: 110GB

  • iD Mobile 1 Month SIM-Only: 60GB

    More data, same price. For just £8/month, you get 60GB on a no-strings 1-month rolling plan. Ideal for users who stream often but don’t want long commitments.

    +

    Data: 60GB

  • iD Mobile 1 Month SIM-Only: 40GB

    Perfect if you want full flexibility. You get 40GB and all of iD Mobile's perks with no lock-in, annual increases, or setup fees. Great for short-term users.

    +

    Data: 40GB

  • iD Mobile 12 Month SIM-Only: 60GB

    One of the best pound-per-GB plans around. You get 60GB for £8 with £25 cashback, which means you’re effectively paying closer to £6/month. Includes roaming and data rollover.

    +

    Data: 60GB

  • iD Mobile 12 Month SIM-Only: 108GB

    This deal gets you a healthy 108GB of 5G data for less than a tenner, with no upfront costs and £24 cashback. All the perks are included too: data rollover, roaming, and loyalty rewards.

    +

    Data: 108GB

  • iD Mobile 12 Month SIM-Only: Unlimited Data

    This iD Mobile plan doesn’t just compete on price, it’s up there with the best of them. Unlimited everything, a year-long lock-in with no price rises, and £42 cashback straight to your pocket. It’s like getting nearly 3 months free.

    +

    Data: Unlimited, No Speed Caps

  • Mint Mobile 20GB Plan

    If you're looking to save some cash on your bills, this plan is an awesome option. You'll get 20GB of data per month and 20GB hotspot data allowance. For moderate to heavy users, that should be more than enough. I seldom use more than 10GB of data a month, and I'm always using my phone

    +

    Data: 20GB