Samsung, Wacom and the S-Pen: The birth of the Galaxy Note
With Samsung's Galaxy Note 3 on the way, Know Your Mobile spoke to Wacom, the company behind its unique S-Pen stylus
Wacom is a name you might have noticed popping up recently in the mobile space, specifically in discussions of Samsung’s Galaxy Note range of devices. The company specialises in stylus digitiser technology and in close co-operation with Samsung managed to pioneer the most compelling stylus-driven mobile product line-up to date.
The Japanese company has been in business for a very long time, however, and has been a well-known market leader for a specific type of specialist product for over 10 years.
That product is the Graphics Tablet, a slab-like device which precedes the modern tablet computer as we know it today.
It’s a peripheral piece of hardware which often connects to a PC or Mac via a USB cable and is primarily aimed at designers and people in similar creative roles. It allows you to draw onto the tablet surface with a stylus and have whatever you draw appear within a drawing program (such as Photoshop) on the computer screen. Some more advanced models in recent years have incorporated a display into the device, allowing you to draw in a more direct fashion.
It’s this level of experience and expertise which caused Samsung to partner with Wacom for its Galaxy Note devices: a range of Android tablets and smartphones equipped with Wacom digitisers and S-Pen styluses for greater precision and control.
While many critics were initially sceptical of the large form-factor phone and stylus combo, the Galaxy Note, Galaxy Note 2 and their stablemates have proven a runaway success.
Know Your Mobile spoke to Masahiko Yamada, president of Wacom to find out more about its working relationship with Samsung.
He revealed that Wacom had previously been in talks with a number of mobile manufacturers about entering the mobile space, but found that Samsung in particular had a ‘very similar understanding’ of stylus technology to the company’s own approach.
That approach, he said, centers on providing ‘something for consumers in their everyday life’.
‘We had a similar mindset, a similar vision,’ added Masahiko. He said that both Samsung and Wacom viewed the use of styluses in mobile devices as focusing on creativity and content production as opposed to the content consumption typical of touch-based devices without styluses.
A mutual appreciation of the limitations of touch technology appears to have been a catalyst for both companies to join forces.
‘You cannot write with a finger,’ said Masahiko, ‘Touch does great things for control such as zoom and navigation, but when you try to write something, touch doesn’t work.’
Masahiko also considers Samsung to have been uniquely positioned to develop the Note concept: ‘Samsung’s the only one with enough clout to commit to the product,’ he said.