Apple Vision Pro Release Date & Price: It Costs HOW MUCH!?


Apple Vision Pro release date and pricePin

Here’s everything you need to know about the Apple Vision Pro release date and price… 



TL;DR: Apple Vision Pro Release Date Details

🚀 Launch & Availability

  • Sale Date: Available from February 2 in the USA.
  • Pre-Order: Open from mid-January in the USA.
  • Price: $3,499 (≈£2,749).
  • UK Launch: Apple has not yet confirmed a UK release date for the Apple Vision Pro, meaning it will be a US-exclusive at launch.

🔊 Innovative Audio Features

  • Audio Pods: Equipped on each side with dual drivers.
  • Spatial Audio: Described as Apple’s most advanced system.
  • Personalized Experience: Uses TrueDepth FaceID sensor from iPhone to tailor audio based on head and ear shape.
  • Audio Ray Tracing: Adapts sound to match the room’s acoustics, similar to Apple HomePod’s technology.
  • Unique Appeal: Offers a surround sound-like experience with a single-speaker design.

In essence, Apple’s Vision Pro is a significant step in mixed-reality tech, offering personalized, immersive audio that adapts to the user and their environment, setting a new benchmark in the headset market.

But it’s high price will push the limits of Apple’s brand appeal and it could well go on to become the company’s biggest commercial bomb in decades.


When is the Apple Vision Pro coming out and, more importantly, how much will it cost? The first initial reviews of Vision Pro are now live. Not everyone is sold on the concept, or even who its audience is. It is impressive, of course, but so is a Lambo, and you wouldn’t really call that a mass-market, consumer product, would you?

First, let’s get the release date out of the way because, well… it’s not great news for early adopters outside the US. After this, we’ll look at the possible reasons why Apple is staggering the release and then we’ll look at its pricing which, in case you’ve been living under a rock all week, is utterly bonkers…

Apple Vision Pro Release Date

  • 🚀 Launch Date: Set to go on sale on February 2 in the United States.
  • 💸 Price Point: Priced at $3,499 in the US (approx. £2,749).
  • 📅 Pre-Order Availability: Available for pre-order from mid-January in the US.
  • 🌍 UK Launch: No specific launch date for the UK yet.

One might wonder about Apple’s rationale for such an exclusive launch. Although the tech giant did not delve into this during its WWDC 2023 keynote, plausible explanations can be drawn from examining its past strategies and product launches.

Reasons For Apple Vision Pro’s Limited Availability

Firstly, a controlled initial release would allow Apple to closely monitor and manage its production processes. It’s crucial to bear in mind that the Vision Pro is not just a new product, but a highly technical one, representing a fresh foray into spatial computing. Ensuring a smooth production operation, particularly when introducing new processes, is paramount before launching the product on a global scale.

Apple Vision Pro batteryPin

Secondly, this calculated move of limiting the Vision Pro’s release to the US market initially has significant strategic implications. By creating a sense of exclusivity and scarcity, Apple cleverly ignites consumer desire. This age-old marketing trick often leads to frenzied consumer behavior with wallets opening up en masse once the heralded product eventually becomes available.

And despite the Apple Vision Pro’s impressive specs, it’s pricing is going to be a massive turn off for 90% of potential users.

Could Apple Vision Pro Flop?

Thirdly, there’s a protective layer to this strategy. Should the Vision Pro fail to capture consumer interest or if sales numbers fall short of Apple’s projections, the financial blow would be less impactful on a smaller, singular market. This could offer Apple the opportunity to write off the shortfall and attribute it to consumers’ unfamiliarity with the concept, much like Microsoft did with its HoloLens.

Yet, despite this cautionary note, it’s tough to envision the Vision Pro floundering. Apple’s track record speaks volumes for its uncanny ability to sell new products in abundance. This is evident in its successful launches of the iPad, Apple Watch, AirPods, and its new range of Apple Silicon Macs and MacBooks.

However, given the Vision Pro’s steep price, which surpasses that of all of Apple’s previously successful products, it’s worth considering the potential for less favorable reception. Could the Vision Pro be Apple’s first stumble in recent memory? The possibility exists, but only time will tell whether this ambitious leap into the future of AR/VR technology pays off as handsomely as Apple hopes.

Latest Smartphone Releases


  • Xiaomi 15S Pro

    The Xiaomi 15S Pro didn’t come with a flashy launch, but it brings some seriously heavy hardware to the table. A custom 10-core chip, Leica-engineered cameras, and one of the brightest displays on the market

  • Samsung Galaxy S25 Edge

    At just 5.8mm thick, it’s one of the thinnest Android phones ever made—but don’t let the slim profile fool you. This phone is all flagship under the hood.

  • Nothing Phone (3a) Pro

    It’s got the same slick design and OLED display, but adds a periscope zoom camera and a 50MP front-facing shooter.

  • Nothing Phone (3a)

    The Nothing Phone (3a) nails the formula: give people what they actually want, keep the price low, and make it look cooler than anything else in its class.

  • Motorola EDGE 60 Pro

    With a bold design, flagship-like display, and surprisingly refined camera system, it’s one of the most interesting mid-range phones of 2025.

  • Google Pixel 9

    I’ve been using the Pixel 9 for a few weeks now, and honestly? It nails all the basics—and a bit more. Killer stuff all round!

  • Google Pixel 9 Pro

    I’ve used the Pixel 9 Pro as my daily device, and it’s hands-down the best balance of power, practicality, and photography you’ll find on Android right now.

  • OnePlus 13

    I’ve been using the OnePlus 13 as my daily driver for a few months now—and I’ve got to say, it’s easily one of the best Android phones I’ve tested this year.

  • Xiaomi 15 Ultra

    After using the Xiaomi 15 Ultra for over a week, I can confidently say: this phone is an absolute beast. It’s made for camera nerds, power users, and creators.

  • iPhone 16 Pro Max

    If you’ve been holding out for a truly complete iPhone, the 16 Pro Max delivers—hard. After using it daily, I won't be going back…

  • Google Pixel 9 Pro XL

    Big screen, big battery, and even bigger brains—this is the Pixel to get if you want Google’s best hardware and longest support.

  • Google Pixel 9a

    The Pixel 9a brings Google’s flagship-level smarts to a budget-friendly package, and it’s easily one of the best-value Android phones of 2025.

Best SIM-Only Plans & Deals


  • iD Mobile 1 Month SIM-Only: 108GB

    Another high-data, low-cost option with no contract. 108GB for just £9, full 5G access, and the same goodies you get with 12-month deals.

    +

    Data: 108GB

  • iD Mobile 1 Month SIM-Only: 20GB

    The lowest price option. 20GB for £6 with all the same perks as pricier plans. Great if you don’t use much data and want to save every penny.

    +

    Data: 20GB

  • iD Mobile 1 Month SIM-Only: 110GB

    This plan gives you big data and zero commitment. 110GB for just £10 with all perks intact. If you need more data but want the freedom to cancel, this is the one.

    +

    Data: 110GB

  • iD Mobile 1 Month SIM-Only: 60GB

    More data, same price. For just £8/month, you get 60GB on a no-strings 1-month rolling plan. Ideal for users who stream often but don’t want long commitments.

    +

    Data: 60GB

  • iD Mobile 1 Month SIM-Only: 40GB

    Perfect if you want full flexibility. You get 40GB and all of iD Mobile's perks with no lock-in, annual increases, or setup fees. Great for short-term users.

    +

    Data: 40GB

  • iD Mobile 12 Month SIM-Only: 60GB

    One of the best pound-per-GB plans around. You get 60GB for £8 with £25 cashback, which means you’re effectively paying closer to £6/month. Includes roaming and data rollover.

    +

    Data: 60GB

  • iD Mobile 12 Month SIM-Only: 108GB

    This deal gets you a healthy 108GB of 5G data for less than a tenner, with no upfront costs and £24 cashback. All the perks are included too: data rollover, roaming, and loyalty rewards.

    +

    Data: 108GB

  • iD Mobile 12 Month SIM-Only: Unlimited Data

    This iD Mobile plan doesn’t just compete on price, it’s up there with the best of them. Unlimited everything, a year-long lock-in with no price rises, and £42 cashback straight to your pocket. It’s like getting nearly 3 months free.

    +

    Data: Unlimited, No Speed Caps

  • Mint Mobile 20GB Plan

    If you're looking to save some cash on your bills, this plan is an awesome option. You'll get 20GB of data per month and 20GB hotspot data allowance. For moderate to heavy users, that should be more than enough. I seldom use more than 10GB of data a month, and I'm always using my phone

    +

    Data: 20GB

  • Mint Mobile 15GB Plan

    If you don't use a lot of data, this plan is a great option. You'll get 15GB of data per month and 5GB hotspot data allowance. It's not a lot but for light users, it is likely more than you'll ever need

    +

    Data: 15GB

  • Visible+ Pro Plan

    Visible+ Pro is built for heavy users who want it all: 4K streaming, ultra-fast hotspot speeds, and premium 5G access on Verizon’s best network. No throttling. No compromises. Just pure, high-performance mobile.

    +

    Data: Unlimited

  • Visible+ Plan

    If you’re tired of overpaying for unlimited data, Visible is one of the best alternatives out there—especially right now. For a limited time, you can get Visible’s unlimited plan for just $20/month, and that price is locked in for an entire year when you use code SAVE5 at checkout.

    +

    Data: Unlimited