What is Truth Social? What You Need To Know About Trump’s X Clone

Truth Social is a US-based social media platform launched in February 2022 by Donald J. Trump under the Trump Media & Technology Group (TMTG).

Trump launched the platform as a response to Twitter—then run by Jack Dorsey—after being banned for violating the platform’s rules on hate speech.

Truth Social was positioned as a “free speech” alternative, built around the belief (now confirmed by Mark Zuckerberg) that platforms like Facebook and Twitter were censoring content in coordination with the Biden administration.

Even after Elon Musk took over Twitter (now X), removed much of its moderation system, and positioned it as a free speech platform himself, Trump continued pushing Truth Social as his own space for unrestricted political expression.

Here’s everything else you need to know about Truth Social: its features, user stats, community makeup, and how it stacks up against X.

Who’s Behind It?

• Founder: Donald J. Trump
• CEO: Devin Nunes (former U.S. Congressman)
• Founding Team: Andy Litinsky and Wes Moss helped establish TMTG in 2021
• Early Tech Leads: Josh Adams (CTO), Billy Boozer (CPO)

Key Features of Truth Social

Visually, Truth Social looks and feels a lot like X (formerly Twitter). If you’ve used Twitter at any point in the last few years, you’ll pick it up instantly: posting, replying, resharing (“retruthing”) all work in familiar ways.

The user experience is slightly different, and the overall user base is much smaller.

But that can actually work in your favor, especially if your content aligns with the platform’s dominant political leanings. It’s much easier to quickly grow an account on Truth Social than it is on X simply because there’s less competition.

The downside? You’ll have to play ball, politically-speaking. But there’s no doubt that engagement for new accounts is higher than it is on pretty much any other platform. But, again, this is because the user base is so small comparatively.

Core Functions

• Posts are called “Truths”
• You can retruth (repost), quote, like, reply, and share
• Supports text, photos, videos, polls, and links
• Offers direct messaging, interest-based groups, and custom profiles
• Sponsored posts appear as “sponsored truths”

Signing Up

• Must be 18 or older
• Requires email and phone number
• No invite needed as of 2025—open to all

Content & Moderation

Truth Social promotes itself as a free speech platform with minimal moderation, but it does have rules.

Google initially blocked Truth Social from the Play Store over concerns that it allowed posts promoting violence and physical threats which are violations of Google’s developer policies.

In response, Truth Social implemented stronger content moderation policies, specifically targeting incitement to violence.

Once the platform agreed to enforce these rules more consistently, Google approved the app for distribution on the Play Store.

This change highlights a key point: while Truth Social brands itself as a “free speech” platform, it still has to comply with broader app store guidelines to stay available on major platforms like Android and iOS.

But the door swings both ways on Truth Social, and to-date the platform has:

• Blocked some anti-Trump or progressive accounts; this is par for the course, though. Truth Social is a privately-owned company, so it can do whatever it likes with the “content” on its platform.
• Enforced Terms of Service when content violates policies; this can be obviously violent content or content that intimates the threat of violence.
• Moderated violent or extreme content to some extent, although it still exists on the platform. It is NOTHING, however, compared to what you can surface on X these days.

How It Compares to Twitter/X

Truth Social is essentially a politically slanted clone of X, appealing to a more specific and older demographic. At least, that was its initial pitch when it first launched in 2022.

Since 2022, X has morphed from a predominantly liberal social media platform to a now largely conservative one. Musk’s stewardship of X, he bought the platform to “destroy the woke mind virus” after all, reduced censorship, reinstated banned accounts, and generally lets users on the platform do whatever the hell they like.

In this sense, X can now get pretty spicy. Both with respect to political stuff but also NSFW content and everything else in between. If you got kids, you DO NOT want them using X, that’s for sure.

Who Uses Truth Social?

Trump has a huge following in the United States and around the world. He is controversial, of course, but that’s part of the pulling power of his brand. He’s also president, so people, whether they love or loathe him, want to know what’s on his mind.

Trump is still active on X, but he now uses the platform to encourage users to switch to Truth Social, where they can get Trump completely unfiltered.

Truth Social is still extremely niche, any platform built on a strict political doctrine, either consciously or unconsciously, is never going to be truly mainstream. But it has posted some growth since its launch in 2022, driven predominantly by Trump’s return to the White House.

Here’s some Truth Social stats to give you a better idea of its demographics and growth over the years.

Demographics Breakdown (2025)

• Political Lean: ~88% identify as Republican or right-leaning
• Country: ~85% of users are in the U.S.
• Age Range:
  • 55–64: 21%
  • 25–34: 21%
  • 35–44: 18%
  • 45–54: 17%
  • 65+: 15%
  • 18–24: 10%
• Gender: Roughly 63% male, 37% female

Platform Size & Growth

• Active Monthly Users (July 2025): 2 to 6.3 million
• Peak Activity: March 2024, with 13.8 million users
• Lowest Month: June 2024, just 2.1 million users
• Total Downloads: 4.36 million+
• Retention: ~67% of users say they plan to stay

Market Snapshot

• Revenue: Estimated $770K–$3.6M in 2024
• Q1 2024 Loss: $327.6 million
• Ticker Symbol: Publicly traded as DJT

What Kind of Content Can You Expect?

The platform skews heavily conservative, and most popular accounts revolve around U.S. politics, Trump, and right-leaning commentary.

While it’s open to any topic, non-political content tends to have lower engagement. 88% of users are republican / right-wing, so if you want to succeed on Truth Social you’re not going to get very far quoting Marx and talking about gender studies.

That said, you can post photos, videos, memes, or even just chat with friends, if you build the right following.

But the platform is built around and exists purely as a political experiment; it is Trump’s official mouthpiece, his social network, so you better like golf and money and your politics on the right.

If you don’t, there’s not really any reason to use Truth Social unless you want to know what Donald Trump is thinking about and ruminating on everyday.

Is Truth Social for You?

It depends on what you’re looking for:

✅ Join if you want:

• A politically conservative environment
• Direct access to Donald Trump’s posts
• An alternative to mainstream social networks

❌ Avoid if you want:

• Diverse political perspectives
• Global trending content
• High user engagement or visibility