The Best Creator Tools & Platforms: Recommended Resources

Audience Growth & Management

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Best Email Platform – ConvertKit

I’ve used most of the big email platforms. Most aren’t designed for creators. Kit is different; it’s designed solely for creators by creators, and it is all you’ll ever need.

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Best CRM – Brevo

Similar to Kit, most CRMs are built for enterprise users and that means enterprise prices. Brevo is designed for small operations and creator budgets.

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Best Landing Page Builder – Unbounce

I’ve been using Unbounce for close to 8 years now. It is simple to use and incredibly effective and, most importantly, it is affordable for creators and solo operators.

Wider reading & buying Guides

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Best Website Builders For Creators

They’re the two biggest platforms, but does either have an edge? We think one does but it’s more hardware-related than software.

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The 2025 Smartphone Buying Guide

Everything you need to know about all the latest models and trends BEFORE you commit to a new phone.

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Which Smartphone Has The Best Camera Tech Right Now?

There are three brands that do camera tech better than anyone else: Apple, Google, and Samsung. But which is best overall? This guide explains who comes out on top and why.

3 Simple Rules For Killer Landing Pages

Good landing pages = bigger audiences

Learn the science behind how to build a high-converting landing page and lead magnet that’ll scale your subscribers on auto-pilot 24/7, 365 days a year.

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Here’s all the tools, apps and software we use and recommend for anyone in the content creation and/or influencer business…

View All Recommended Tools
Read Latest Creator Tips & Tricks Articles
  • Poper AI

    Poper AI

    Poper AI bundles in literally everything you need for a price that basically anyone can afford. Even its free version is generous, giving you 10,000 impressions on your pop-ups, a threshold that many competitors charge $30+ a month for.

  • Brevo

    Brevo

    If you want a CRM and email platform that keeps things simple, affordable, and powerful enough to support real growth, Brevo hits the sweet spot. It has everything you need and none of the extra stuff that slows you down. Perfect for creators, small teams, and anyone who wants to grow without burning cash on…

  • ConvertKit (Kit)

    ConvertKit (Kit)

    If you’re serious about growing and monetizing your audience as a creator, ConvertKit (now Kit) is one of the best email marketing platforms out there. It’s built specifically for creators, not corporate marketers which means everything from automation to product sales is tailored to the way you actually work.

  • Manychat

    Manychat

    Manychat helps you collect emails and SMS opt-ins directly inside Instagram or Facebook, turning engagement into owned audience data

  • Liquid Web
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    Liquid Web

    If you’re a creator or developer building something serious—apps, membership sites, viral shops, or subscriber funnels, Liquid Web is one of the best managed hosting platforms you can use right now. It’s fast, reliable, and comes with next-level support that makes backend headaches a thing of the past.

  • InstaPage
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    InstaPage

    If you’re an influencer or creator looking to turn your social followers into paying customers or email subscribers, InstaPage is one of the best tools you can use. It’s built specifically for high-conversion landing pages and is packed with features that help you grow faster without needing to touch a line of code.

  • Squarespace
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    Squarespace

    For creators and influencers, building an online presence can feel overwhelming. Squarespace makes it simple by combining a drag-and-drop website builder, stunning templates, and built-in tools that help you showcase your work and monetize your audience without needing coding skills.

  • Shopify

    Shopify

    If you’re a creator or influencer thinking about launching your own product, brand, or store, Shopify lets you do e-commerce on easy mode. It powers millions of live stores, integrates natively with social platforms, and makes managing sales, customers, and commissions stupid simple — no tech headaches required.

  • Fiverr Pro
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    Fiverr Pro

    Hiring freelance talent can be expensive and a pain in the butt. Fiverr Pro fixes this by bringing in all of its best talent into one place, so you only get access to the best of the best from its massive, globe-spanning pool of freelancers and experts.

  • Kinsta
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    Kinsta

    It’s fast, secure, and developer-friendly, supporting Node.js, React, Vue, Vite, Docker, and more. With Git-based deployments, serverless functions, and global edge hosting, you can scale quickly without worrying about infrastructure.

  • OxyLabs

    OxyLabs

    If you’re deep into data, scraping, or running side projects that push past normal browser limits, you’ve probably already outgrown basic VPNs and shared proxies. Oxylabs is where you go when you want serious, reliable firepower with speed, stealth, and stability baked in. It’s not cheap, but if you’re building anything automated, it’s one of…

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What Are The Best / Most Useful Content Creation Tools?

Content Creator Tools

When it comes to tools, apps, and software, there’s one golden rule: less is more.

It is dangerously easy to burn through thousands of dollars a month on subscriptions.

We know because we have a Shopify case study of 20 stores to prove it.

The truth is, you do not need half the tools the average “growth hack” listicle tells you to buy.

The smart play is to keep your stack lean. Only use tools that save you time, automate what matters, or give you a clear return on investment.

A $200 a month tool, app or piece of software is not worth keeping unless it helps you make at least double or triple that back.

This page is our curated list of the tools and apps we actually use, either on this site, with clients we work with, and on our own projects. They are road-tested, vetted, and worth the price of entry.

  • The best all-round picks are listed right up top.
  • The ones listed below are specialist recommendations for specific jobs, projects, and tasks. 

Specialist Creator Tools For Specific Use Cases, Projects & Requirements

Sometimes you need the right tool for the job, whether it’s a side hustle or extra client work. Most of the time, there’s an app or platform built for exactly that. We test tonnes of tools, apps and platforms and when we find best solutions for hyper-specific tasks or projects, we log them below…

If you’re running a new project or start-up and you need help with content marketing, strategy, or SEO, get in touch with OPTIMALSAUCE, our client-focused agency for SMEs and start-ups.