Cheapest Personal Information Removal Service
In this guide, you’ll learn:
- Why you might need a personal information removal service and the risks of leaving your details in data broker databases.
- Which removal service offers the best value for most people right now, balancing cost, speed, and coverage.
- The true ROI of paying for automation and why it saves you more money and stress compared to “free” manual removal.
- The main benefits of using a removal tool from fewer robocalls and phishing emails to reduced fraud risk and more peace of mind.


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At first glance, opting out yourself sounds cheaper. And it is. But the DIY approach to data removal is perhaps one of the most time-consuming things you can do.
If you decide to go the DIY route, here’s what it really looks like:
- Hundreds of brokers to track down, each with unique forms and requirements
- ID verification requests — sometimes even mailed paperwork
- Constant follow-up because your data reappears every few months
- You need to run a spreadsheet that is constantly updated, tweaked, and managed
- 50–100 hours of work just to scratch the surface
If you earn £15/hour, spending 80 hours on data removal is the same as paying £1,200 of your own labor, and you’ll still need to redo it every year.
Doesn’t sound like fun, does it? The simpler way to deal with data brokers is to get the entire process automated.
Why Paying Makes More Sense
Data removal services cost around £7–£15 per month. That’s not a lot at all; hell, most people spend this within 10 minutes of leaving their homes.
Whether it’s on a coffee or a sandwich or a drink. It’s not a life-changing amount of money to free up each month, but the results can be life changing if your personal data has been exposed online by data brokers.
For less than the price of a takeaway, a good automated data removal tool like Incogni (what we currently recommend) will:
- Scan hundreds of brokers automatically
- Send legally backed removal requests under GDPR/CCPA
- Monitor and re-submit requests so your data stays gone
- Provide dashboards so you can see real progress
Instead of spreadsheets and reminders, you set it up once and let the service run in the background.
The Best Value Service: Incogni

For most people, the cheapest and most effective option is Incogni.
We tested all the main players, from the manual options to the automated ones. Most are bundled inside existing privacy suites of tools and require higher subscription fees.
Others were needlessly complicated. We like Incogni because A) it is super-simple to use; literally anybody can use it, and B) it has best-in-class features and capabilities and the price is ultra-competitive for what you get.
Here’s why we like Incogni so much for personal data removal:
- Targets 250+ brokers and people search sites (that’s the industry standard right now)
- Full automation — no forms, no chasing brokers
- Affordable pricing — plans starting from around £7/month
- International support — works in the UK, US, EU, and more
- Ongoing monitoring — keeps your details suppressed long term
Other services exist, of course, and some of them are great as well.
Aura bundles extra tools like a VPN and credit monitoring (but covers fewer brokers), and DeleteMe offers manual removal with more broker coverage (but at a higher cost).
Incogni strikes the best balance of price, coverage, and convenience. It’s also the easiest to use, has the best-designed dashboard for viewing all your data and updates, and it tackles the most data brokers.
Bottom Line? Your Time (And Personal Data) Is Too Important To Waste Going The DIY Route…

Think about what you gain with a paid service versus going the long and protracted DIY route:
- Time saved — no wasted weekends chasing opt-outs
- Covered 24/7, 365 days a year — automated data removal tools work round the clock, 24/7, 365 days a year. They never take a break, so your personal data is always monitored.
- Less spam and robocalls — not having your personal information plastered all over the web means less spam email, less robo calls, less potential for fraud.
- Lower fraud risk — harder for criminals to open accounts in your name
- Peace of mind — knowing your data isn’t floating around shady corners of the internet
Privacy is priceless, but protecting it doesn’t have to be expensive.
For the cost of a coffee each week, you can have a service that automatically hunts down your data, forces brokers to delete it, and keeps it from coming back.
Incogni is the one we recommend to most people because it just works and its pricing is not only fair but it delivers a tonne of value.