CCPA Opt-Out Tool California

What Is the CCPA?

The California Consumer Privacy Act gives you important rights over your personal information, including the right to:

• Know what data companies have collected about you
• Request that companies delete your data
• Opt out of the sale of your personal data to third parties
• Access your data without being charged for it

This means that data brokers, advertisers, and people-search sites must legally remove your information if you request it.

Why the CCPA Matters

Data brokers in California collect and sell massive amounts of personal information. And not just in California either.

Your information can appear inside databases in multiple states, all it takes is one data broker to get hold of your information and then it spreads like wildfire.

Typically, the kind of data that is most profitable to data brokers is as follows:

• Names, addresses, and phone numbers
• Past addresses and relatives’ details
• Shopping and browsing history
• Employment and income data
• Location data from apps and devices

When this data is sold, it fuels robocalls, phishing scams, identity theft, and harassment.

The CCPA gives you a legal way to fight back but only if you exercise your rights, and that you know how to do it at scale.

When it comes to dealing with data brokers, within the context of CCPA, you have two options:

1) doing things manually, whereby you do all the requests and follow-ups yourself, and 2) you use an automated data removal tool that does everything for you.

The former will require you to dedicate 50 to 100 hours of your time a month, while the latter, automated option, requires no more than five minutes and works around the clock, 24/7.

Why Manual Requests Are a Pain

In theory, you can opt out of CCPA yourself.

But the reality of doing this at scale isn’t something most people can handle. The system is designed this way; it’s not meant to be easy to get your information out.

For instance, say you decide to manually do it yourself. Once you start the process, you’ll realize that you have to:

• Track down hundreds of brokers and find their opt-out forms
• Fill out endless requests, sometimes with ID verification
• Wait weeks for responses (if they respond at all)
• Set reminders to repeat the process because your data reappears when lists refresh

Manually enforcing your CCPA rights is possible, but it’s tedious, repetitive, and rarely permanent.

It’s like playing whack a mole. You’ll get one, think it’s sorted, and then, a month later, it’ll pop back up again.

The smarter way to manage the entire process is with a cost-effective, automated data-removal tool.

How Incogni Automates the CCPA Opt-Out Process

Incogni makes CCPA protections easy to implement. Instead of spending 50–100 hours chasing brokers, you sign up once and let Incogni handle it.

• Scans 250+ data broker databases for your personal information
• Sends opt-out requests automatically under the CCPA
• Tracks compliance so you can see which brokers removed your data
• Monitors continuously to keep your information suppressed over time
• Backed by law — brokers are legally required to comply

For California residents, this means your rights under the CCPA are actively enforced without you lifting a finger.

Benefits of Using Incogni for Californians

• Stops data brokers from selling your personal info
• Protects against scams, spam calls, and phishing emails
• Reduces your exposure to identity theft
• Saves you dozens of hours of manual opt-outs
• Provides ongoing monitoring for long-term privacy

The CCPA gives Californians powerful rights to protect their personal information. But unless you actually file opt-out requests, your data will keep being collected, sold, and resold.

Manually sending those requests is exhausting and temporary. Using a CCPA opt-out tool like Incogni makes it fast, simple, and effective.

nd the best part? It’s super-simple to use:

• Sign up in minutes → enter your name, email, and addresses
• Authorize removal → Incogni handles all requests on your behalf
• Automated protection → the system continuously scans and re-submits opt-outs
• Track progress → see real-time results in a clean, user-friendly dashboard
• You don’t need legal knowledge, spreadsheets, or tech skills. Incogni does the heavy lifting for you.

Key Benefits at a Glance

• ⚡ See real results in weeks, not months
• 📉 Removes your data from 150+ data broker sites
• 🔁 Ongoing scans so your details stay gone
• 📜 Fully compliant with GDPR and CCPA
• ⏱️ Saves you dozens of hours every year

Every day your personal data is online, it’s being collected, sold, and used in ways you can’t control. The longer it’s out there, the more exposed you are to scams, spam, and identity theft.

The good news? You can take action right now.

👉 Get Started with Incogni Today