Facebook is making massive changes to its newsfeed which will make your friends and families posts more visible. Recently, the entire newsfeed has been dominated by ads and business posts.
I recently deleted the app from my phone and hardly ever check the website for this very reason. It happened slowly, but all of a sudden, Facebook became an advert platform – either for weird products I had no interest in or posts from publications I follow.
The Zuck is stepping in though, so you know this effect has not gone unnoticed at the top of Facebook’s corporate ladder. Moving forwards, a video posted by a friend or family member will get a more prominent position than, say, an advert for whatever rubbish someone is peddling on Facebook.
‘As we roll this out, you’ll see less public content like posts from businesses, brands, and media,’ Zuckerberg said in a post on his Facebook page.
‘And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.’
The rise of adverts and paid posts in your newsfeed comes after Facebook’s MASSIVE monetisation push, whereby the social network effective built and implemented one of the biggest – and scariest – ad platforms over the course of a year or two.
The Zuck is now keen on reigning in the spread of these adverts. Facebook is basically attempting to put Pandora back in the box. How this will go down with advertisers is anyone’s guess, but the company’s ad fees are notoriously inflated versus competing platforms like AdWords and other online, programmatic ad portals.
‘I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,’ Zuckerberg said.
Ads aren’t going away, they’re just being posted and displayed in a different manner. This move makes sense, but it will take time to see whether or not this move is actually enough – my newsfeed, for instance, looks like the front page of an ad server network. There’s nothing social about it.
Finger’s crossed this initiative actually works because I, for one, have almost given up on Facebook as a social network.