How & Why The World Went INSANE For Pokemon Go!


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If you’ve been outside in the last week you might have noticed what were once perfectly normal acting people acting a bit weird with the smartphones. Perhaps they are pointing them at a crack in the sidewalk, or up at the window of a church. No, they aren’t taking photos, they are playing the newest smartphone game that has taken the world by storm: Pokemon Go.

You can even get a Pokemon Go Plus device now so you can play the game without your phone

Pokemon Go has been a HUGE hit for Nintendo as well, adding around £5.8 billion to the company’s value since launch. After a dire couple of years in the wild, this is just the type of success Nintendo has been craving and it will be met with big smiles at the company’s HQ in Japan.

The next big thing on the agenda for Nintendo is the launch of its long awaited NX gaming platform, which is expected to land sometime inside the next six-to-eight months.

If you want to avoid your daily life taking on the characteristics of someone running around the neighborhood in a drug-fueled craze looking for his dealer, you’re going to want to stop reading now. If, however, you’ve heard about Pokemon Go and want to try the game for yourself, here’s everything you need to know.

How Much Money Does Pokemon Go Make A Day? 

If you can create a killer application or game like Pokemon Go or Candy Crush Saga you can make a lot of money. Even smaller, less well known but equally big titles like Slitherio generate BIG BUCKS for their creators.

But how much is BIG BUCKS?

Simple: hundreds of thousands of dollars a day; millions of dollars a week; and, potentially, billions of dollars a year.

Used by millions, these games are creating millionaires over night and adding billions to the bottomline of world renowned brands like Nintendo, which netted a cool £6 billion during the first month Pokemon Go went live.

The App Institute has published a site which is essentially a live infographic of all the most popular apps as of right now. This site tracks downloads and, importantly, how much money they make EVERY SECOND OF THE DAY.

I sat on the site for 10 seconds and watched Pokemon Go make more than most people make in a year. Stay for 10 minutes and you’re talking numbers most people won’t achieve in a lifetime of working!

According to AppInstitute, users are spending up to 10 times longer playing Pokemon Go than they are using Facebook.

Unlucky, Zuck!

Pokemon Go Hits $800Mill Revenue At Record Speed

Pokemon Go may well be one of the best selling mobile games of all time, with a new report from analysts at App Annie showing the game has generated $950 million in revenue in 2016. The game hit the $800 million landmark faster than many other best-selling titles, including Candy Crush Saga and Clash of Clans. In less than two months since its launch, Pokemon Go accrued 500 million downloads and its users have chalked up 8.7 billion kilometers walking around with the game.


App Annie believes the success of the game is partly due to its appeal to non-gamers, as well as due to interest in the Pokemon franchise and social media features. It’s also worth noting that Pokemon Go did not see global distribution at first.


Pokemon Go Rolls Out To 26 More European Countries

Pokemon Go is taking the world by storm, and that’s despite not being available everywhere! Until now a chunk of Europe was still without the official application launch and was left to either resort to unofficial means to get hold of it, or simply sit watching the rest of the world have all the fun! But now, as of July 18, Pokemon Go has officially launched in 26 more European nations. The rollout includes Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Sweden, and Switzerland. If you live in any of the above countries you can now grab Pokemon Go via Google Play or Apple’s App Store for iOS. Be warned, however, that users in the UK, where the game has already been out a little while, have found that some areas are a little understocked on Pokemons, special locations, and Pokemon gyms; new users in Europe should perhaps expect the same, at least for a little while. Although it’s understood Ninetndo is working on building up more content in various regions over time, the firm has apparently focused content development attention primarily on bigger markets like the US and Asia.

Not that we want to get all doom and gloom! The game is still certainly playable and there are still locations a-plenty to get your Pokemon fix, but to be sure the game will probably look quite different in the coming months as more support and content is added.

On December 8, the Pokémon Go team has taken to Google+ to post about a new deal with Starbucks in the US which will see as many as 7,800 Starbucks outlets in the country becoming PokéStops and Gyms, meaning you can train your Pokémon while grabbing a flat white, and are likely never very far from a Pokémon training facility.

“We are happy to announce that Starbucks is now an official partner of Pokémon GO,” read the post.

“Starbucks has a long-standing commitment to providing spaces for social interaction and real-world community building in its extensive network of locations. We appreciate their role in creating safe, welcoming locations for people from all walks of life to come together for refreshment and social engagement.”

“Starting 11 A.M. PST on December 8th, this new partnership will transform 7,800 company-operated Starbucks stores in the United States into PokéStops and Gyms, giving Trainers even more places to play and to engage with their local Pokémon GO communities.”

“Whether you’re on your daily morning commute or just out exploring your neighborhood with your loved ones, make sure you collect items from the new Starbucks PokéStops or battle in the new Gyms with your favorite Pokémon!”

At the moment this is just taking place in the US, but given that Starbucks is now a global franchise, and how popular Pokémon GO has become (draw in those customers, yo),  it wouldn’t surprise us in the slightest if the partnership is expanded to include Starbucks outlets in other world regions in the near future.

Pokemon Go: What is Pokemon?

If you’re my age, you’ll know what a Pokémon is already. Pokémon was created over 20 years ago for the Nintendo Game Boy platform (youngins, that a dedicated games console that could fit in your hands). The game was an RPG game and saw you collecting Pokémon, or odd looking creatures, and then training them to go into battle. Like dogs, Pokémons come in all different shapes, breeds, and sizes. One of the most iconic Pokémon is Pikachu, that yellow mouse you see everywhere.


Pokemon Go: How big of a deal is this for Nintendo?

As I said in the intro, since Pokemon Go was released last week it’s shot to the top of the app charts and is even installed on over 5% of Android devices worldwide. It has more users in one week than Tinder does in all time. Pokemon Go is only Nintendo’s second game on smartphone devices, but it is paying off handsomely for them. Since the game’s release and its popularity have become known Nintendo’s stock has shot up 10% and it has added $7.5 billion to its market cap.

Pokemon Go: Gameplay

Pokemon Go uses GPS and augmented reality in its gameplay. You follow real world maps to hunt for Pokemon, which appear on your smartphone’s display through the camera viewer. Once you find a Pokemon, you capture it and add it to your collection. Some Pokemon are rarer than others and these are signified by little flurries of leaves in the AR portion of the app. If you see these flurries, you know a rare one is nearby. When you find a Pokemon you throw on screen balls at it to capture it.


If all you want to do is roam around and catch Pokemon to add to your collection, that’s all you have to do. But the game has another aspect to it: the Pokemon Gym.

Pokemon Go: Going to the Pokemon Gym

The Pokemon Gym is the non-AR portion of the game. The Gym is where you can train your Pokemon to fight. The more they train, the more their individual skills increase and they become the best Pokemon they can be. There are two types of fights: one with friendly teams, which allows your Pokemon to test its skills and one against opposing teams with enemies you can fight to earn Pokécoins.

Pokemon Go: How do I get and what do I do with Pokécoins?

Pokécoins are the in-game currency you use to increase your number of Pokemon and their skills. You can earn Pokécoins by winning matches in the gym or by buying them via in-app purchases with real money. Pokécoins allow you to buy incense, which helps attract Pokemon to your area.


Pokemon Go: What is a Pokéstop?

Another term you may have heard thrown around in recent days is “Pokéstop”. But just what is that? Pokéstop’s are real world points of interest—statutes, shopping malls, churches—where loot packs are located. These loot packs can be acquired and their gifts include Pokéballs, snacks, and medicines for your Pokemon.

Pokemon Go: How do I get it?

Pokemon Go is free to download on iOS and Android.

Pokemon Go: BONUS! Real-world danger

No joke, robbers are taking advantage of the game’s popularity to find out where Pokemon are located, then going to that location in the real world and waiting for players to show up—who they then rob. And if that’s not scary enough, someone actually found a dead body while playing Pokemon Go. Good luck to you!

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