Key Takeaway
- The Galaxy S25 Ultra accounted for over 55% of Galaxy S25 family sales in the first two months.
- The S25+ sold the fewest units, making it the least popular model.
- Samsung’s new Galaxy S25 Edge could potentially replace the Plus in future lineups.
- Despite its high price, the Ultra delivers the best value thanks to premium features and longer support.
Turns out, people really want the best Samsung has to offer — even if it costs more.
According to a new report from Korea’s Hana Securities, Samsung’s Galaxy S25 Ultra is absolutely dominating sales. Of the 9.16 million Galaxy S25 units sold in the first two months, more than half — 5.08 million — were Ultras. The standard S25 moved 2.41 million units, while the S25+ came in third with just 1.67 million.
That means the Ultra outsold both the S25 and S25+ combined — by over a million units.
Galaxy S25 Ultra Dominates Sales — Here’s the Breakdown:
- Galaxy S25 Ultra: 5.08 million units
- Galaxy S25: 2.41 million units
- Galaxy S25+: 1.67 million units
- Total Galaxy S25 family: 9.16 million units
- Ultra share of total: ~55%
Is the Galaxy S25+ Just Not Worth It?
This puts Samsung in a weird spot — and it’s not the first time we’ve seen this kind of split. Apple faced something similar with poor iPhone Plus sales and responded by reportedly axing it in favor of the upcoming iPhone 17 Air.
Samsung, for now, isn’t cutting any models, but it is adding a fourth: the Galaxy S25 Edge. It matches the S25+ in screen size but is thinner and ditches the dedicated telephoto lens in favor of a better main camera.
This might make it a better option for people who don’t need the Ultra’s pro-grade camera system but still want a big-screen Samsung phone.
Why People Keep Buying the Ultra
The Ultra isn’t cheap, but it is fully loaded. It offers:
- A top-tier display
- Multiple telephoto cameras
- Built-in S Pen
- The best battery life of the lineup
- Highest RAM and storage options
- Longer software support
It’s basically the “everything phone” — and when you break it down over a 24-month or 36-month payment plan, the cost difference between it and the other models isn’t that dramatic.
Pro Tip: If you’re eyeing a Samsung flagship but want to save money, consider getting a refurbished Galaxy S23 Ultra — still a killer phone, and you can save hundreds.
👉 Check out our refurbished phone guide here
What’s Next for the Galaxy S Line?
With the Galaxy S25 Ultra leading the pack and the S25+ lagging, Samsung might eventually rethink its strategy — especially if the S25 Edge gains traction. For now, though, the Plus model looks like the odd one out: too pricey for budget-conscious buyers, not premium enough for those who want the best.
FAQ
Why is the Galaxy S25 Ultra so popular?
It’s Samsung’s top-tier device — best screen, best camera setup, best battery, and comes with an S Pen. On a payment plan, it doesn’t feel that much more expensive than the others.
Is Samsung getting rid of the Galaxy S25+?
Not yet, but the poor sales compared to the Ultra might push Samsung to rethink its lineup in the future.
What is the Galaxy S25 Edge?
It’s a thinner alternative to the S25+ with the same screen size but no dedicated telephoto camera. It could appeal to users who want a large phone without the bulk.
Should I buy the Ultra or wait for the Edge?
If you want the best camera, performance, and S Pen features — go Ultra. But if you want something slim, premium, and slightly more affordable, the Edge could be worth a look.
