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Tag: Google SGE

  • Google I/O 2024 Debrief: Everything You Need To Know

    Google I/O 2024 Debrief: Everything You Need To Know

    Here’s everything you need to know about everything that was announced at Google I/O 2024… Google I/O 2024 has kicked off and it is ALL about AI, as you’d expect. Whether you’re a fan of our current LLM-based AI systems, Claude, ChatGPT, or Gemini, matters not. In 2024, you will not be able to escape. …

  • The Many, Many Problems With Google’s Generative Search Experience

    The Many, Many Problems With Google’s Generative Search Experience

    If ain’t broke, don’t fix it – that’s a good motto to live your life by. Even more so if you own one of the most valuable pieces of technology ever created – Google Search SGE is kind of a big deal. Both for Google as a company and a brand, and for people like me and…

  • Google Search is Broken. Maybe For Good – What Now? 

    Google Search is Broken. Maybe For Good – What Now? 

    After numerous algorithm updates designed to combat spam and a risky big bet on AI, Google’s best product – search – has never been worse Google search is in a bad way. The SERPs have never looked worse, there’s more ads than ever, UGC sites like Quora and Reddit are everywhere, and then there’s the prospect of…

  • Google SGE Is A “Consensus Machine” And This Is A Problem 

    Google SGE Is A “Consensus Machine” And This Is A Problem 

    Google SGE is coming. It’s going to be problematic in more ways than one… AI isn’t just a buzzword, it’s bloody everywhere – from your phone to the content you read and watch online. Even Apple is about to release its own form of generative AI inside iOS 18, likely using a combination of Google’s…