Windows Phone is starting to make serious gains in Europe and it’s all thanks to Nokia.
Windows Phone accounted for 9.2% of all handsets shipped in five major European markets in August, according to stats from Kantar Worldpanel. However it is in the UK and France where Windows Phone made its biggest gains, breaking double digits –– 10.8% and 12% respectively –– for the first time.
“Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid range market” with smartphones that “are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone,” said Kantar Worldpanel analyst Dominic Sunnebo.
Kantar believes that Windows Phone’s gains will be at the expense of Google’s Android platform, who’s growth is now beginning to slow in these regions –– still it is worth noting that Android still controls a 70% stake in the five regions.
“After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find. Android’s growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape,” Sunnebo added.
Meanwhile BlackBerry’s market share has tanked, according to the report, with the company’s BB10 platform accounting for just 2.4% of handsets in the five major European markets and 1.8% in the US.
Later this quarter Microsoft will release its Windows Phone 8 GDR3 update, bringing things like phablet-sized 1080p displays and quad-core processor support to Windows Phone.
The Nokia Lumia 1520 is believed to be the first Windows Phone device to take advantage of GDR3 and there’s also talk of HTC bringing something to the table once multi-core processors and 1080p displays are realities in Microsoft’s mobile platform.
Things are officially looking up. But does this mean Elop was right?