The Mario franchise is a media franchise consisting of video games published and produced by Nintendo starring the fictional character Mario. The franchise’s other forms of media include several television series and a feature film. It was originally created by game designer Shigeru Miyamoto with the arcade Donkey Kong, released on July 9, 1981. The games have been developed by a variety of developers including Nintendo, Hudson Soft, and AlphaDream. Most Mario games have either been released for the arcade or Nintendo video game consoles and handhelds dating from the Nintendo Entertainment System to the current generation of video game consoles. The main series in the franchise is the Super Mario platform series, which mostly follows Mario’s adventures in the fictional world of the Mushroom Kingdom. These games typically rely on Mario’s jumping ability to allow him to progress through levels. Analysts suggest that by 2012, the Mario franchise will be valued at over $10 billion. The franchise has spawned over 200 games of various genre. The entire franchise, including series such as Super Mario, Mario Kart, Mario Party, Mario Tennis, and Mario Golf, have sold more than 400 million copies, making it the best-selling video game franchise of all time.