family-friendly
A family-friendly product is one that is considered to be suitable for all members of the average family. In particular it means that it is not considered inappropriate for children, which may imply restrictions on engagement in, or depiction of, nudity, sex, high violence, horror, profanity, ethnic slurs, innuendo, drug use, racism, and the such. At the same time, most family friendly products avoid marketing solely to children and attempt to make the product palatable to adults as well. The precise definition of “family friendly” can vary depending upon the person using the term (such as those marketed with religious values; a Christian might find such a product to be family-friendly while an atheist would consider it indoctrination). Some examples of companies who promote products intended to be family-friendly include INSP, Hallmark, Discovery Family, Me-TV Network, Antenna TV, The Walt Disney Company, Nickelodeon, Boomerang, Nintendo, Litton Entertainment, and Pixar.
