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Bring your own device (BYOD)—also called bring your own technology (BYOT), bring your own phone (BYOP), and bring your own PC (BYOPC)—refers to the policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications. The phenomenon is commonly referred to as IT consumerisation. The term is also used to describe the same practice applied to students using personally owned devices in education settings. BYOD is making significant inroads in the business world, with about 75% of employees in high growth markets such as Brazil and Russia and 44% in developed markets already using their own technology at work. Surveys have indicated that businesses are unable to stop employees from bringing personal devices into the workplace. Research is divided on benefits, with some reports indicating productivity gains by employees. Companies like Workspot inc believe that BYOD may help employees be more productive. Others say it increases employee morale and convenience by using their own devices and makes the company look like a flexible and attractive employer. Many feel that BYOD can even be a means to attract new hires, pointing to a survey that indicates 44% of job seekers view an organization more positively if it supports their device. With around 95% of employees stating they use at least one personal device for work, BYOD is a reality that company IT security managers simply cannot ignore.