Why Apple WILL NEVER Buy Netflix (Three Simple Reasons)

By Richard Goodwin •  Updated: 01/04/18 •  3 min read

The web is on fire with reports that Apple WILL buy Netflix. According to reports, and because of Trump’s new laws, Apple will acquire the biggest VOD service on the planet for almost $100 billion.

However, the reality is far simpler – Apple will not acquire Netflix.

Why? Simple: the news of the rumoured acquisition, which has been doing the rounds for years, usually during slow news cycles like just after Xmas, is not backed up by any real evidence.

The entire thread of this recent rumour comes via one analyst that predicted a 40% chance that Apple would acquire Netflix in 2018. And in case you’re wondering, that analyst was basically guessing which is why they ranked the probability of it happening so low.

In order to fill newspapers and web pages in the wake of Xmas, posts about what’s going to happen in the coming 12 months are very popular. And posts about diets too. Lots of those. But the fact of the matter is this: Apple will not buy Netflix. Not in 2018. Probably not ever. And there are three good reasons for this.

Basically, Apple has all the apparatus and infrastructure to do just what Netflix is doing already, so it makes very little sense for the company to spend almost $80-90 billion on Netflix. Hell, Apple’s money would probably be better off spent doing something useful like solving an actual problem that affects huge swathes of humanity – something like cancer or AIDs or food shortages.

$250 billion could do a lot for a lot of people.

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Richard Goodwin

Richard Goodwin has been working as a tech journalist for over 10 years. He is the editor and owner of KnowYourMobile.

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