Qualcomm retracts Apple A7 64-bit “gimmick” statement

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Last week Qualcomm’s chief marketing officer, Anand Chandrasekher, called the new Apple 64-bit A7 processor a gimmick, adding that it adds “nothing to the iPhone consumer’s experience.” His reasoning behind the now retracted statement is that the new iPhone 5S does not support enough RAM to reap the benefits of the processor. Chandrasekher also threw in another dig at Apple saying, “I think they are doing a marketing gimmick and there’s zero benefit a consumer gets from that.”

Qualcomm released a statement on Tuesday saying “The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate.” More comments from the San Diego based company have been released today, making it seem as though the company is trying to salvage whatever bridges the CMO may have burned. One such statement reads, “The mobile hardware and software ecosystem is already moving in the direction of 64-bit.”

In the recent past Apple has tried to move away from using Samsung for it’s A-series processors, already having given away almost 70% of its chip manufacturing contracts to Taiwan Semiconductor Manufacturing Company. Bearing in mind that Apple’s chip development may still become transient once again in the not-too-distant future, it makes sense for Qualcomm, whose sole business is chip-making, to stay on Apple’s good side.

“The mobile hardware and software ecosystem is already moving in the direction of 64-bit,” said Qualcomm’s statement.

“The evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”

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