If you were a teenager in the 90s, chances are you already know ALL about Pokemon. There were Pokemon games, toys, movies, expos and TV series. Pokemon turned 10 years old back in 2006 and since then has grown considerably — the universe, cannon and revenues generated from it are simply enormous.
Pokemon — in terms of sales and revenues — is only second to Mario in Nintendo’s arsenal of gaming titles and brands. Game titles like Hey You, Pikachu, for instance, generated more than 200 million sales for the N64 — a HUGE number, even by today’s standards.
But now it’s time for the next BIG instalment of Pokemon: Pokemon Go, which is now available as a free download for iOS and Android. Released in July, Pokemon Go has quickly gone viral and this has been great for Nintendo’s share price, which has rocketed in the wake of the game’s release.
According to multiple analytics firms, Pokemon Go is now bigger than Tinder, after being installed on 5% of the total number of Android phones in operation. Tinder meanwhile is only active on 2% — this says a lot about just how popular Pokemon is. I mean, 5% of Android phones in a matter of weeks is a HUGE number.
The data for iPhones is less telling at present, but Pokemon Go is already at the top of the App Store. Nintendo stock has gone through the roof in the aftermath of Pokemon Go’s release and will likely surge some more once the game becomes available in the UK.
The basic idea behind Pokemon Go is to roam around your local area and collect Pokemon. You can also establish Pokemon Gyms, take over already established Pokemon Gyms, and battle Pokemon for control of certain areas and landmarks. That means Pokemon Go encourages kids to get out the house and explore which, depending on where you live, will either be a good or bad thing. One person has already found a dead body using the app.
Huge Success Comes With Issues
There is a rule that 1% of people ruin everything for 99% of people. This is true in economics, politics and religion. But it is also true in technology and gaming because when something gets BIG, bad stuff tends to gravitate towards it — usually in the form of hackers and cyber thieves. And Pokemon Go is no exception.
The O’Fallon Police Department in Missouri,” reports Business Insider, “announced on Sunday that it has arrested four people it suspects of using “Pokémon Go” to track down players before stealing their valuables. The four suspects — all teens — are allegedly behind 10 or 11 robberies. The suspects reportedly had a handgun.”
“Many of you have asked how the app was used to rob victims, the way we believe it was used is you can add a beacon to a pokestop to lure more players,” the police department said in a statement on Facebook. “Apparently they were using the app to locate [people] standing around in the middle of a parking lot or whatever other location they were in.”