Apple’s Pandora-like music streaming service, iRadio, will be heading to the UK in early 2014, according to reports.
Launched in the US earlier this year, iRadio is Apple’s take on a music streaming service. More like Pandora than Spotify, the service is based around “radio” stations that are populated with content based on your music tastes.
Apple unveiled the service alongside iOS 7 at WWDC 2013 but neglected to say if or when the application would launch outside the US. But sources “familiar with the matter” have now confirmed that it will be coming to the UK in early 2014.
“Apple plans to expand iTunes Radio to English-speaking countries outside the U.S. by early 2014, beating industry leader Pandora to the UK and Canada,” reports Bloomberg.
The report added: “Apple is moving faster than Pandora because it forged agreements for international rights with Vivendi SA’s Universal Music Group and other record companies,” said one of the people.
Pandora is currently limited to the US, Australia and New Zealand.
Apple has also secured lucrative advertising for its iRadio service, confirming deals with McDonald’s, Nissan, Pepsi and Procter & Gamble Co.
Apple has yet to officially comment on this story.