A Dell spokesperson has told an Australian website Apple wil give up ion iOS in the future.
Andy Lark, Dell’s global head of marketing, told CIO Australia Apple will struggle to keep up with Android and Windows competitors in the tablet space.
“Apple is great if you’ve got a lot of money and live on an island. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex,” he said.
His thoughts reflect Apple’s high prices, saying they’re just not acessible compared to tablets using the Android or Windows operating system, especially when you add accessories into the mix.
“An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying,” he said. “That’s not feasible.”
However, the executive did praise Apple on its successes, saying the iPad is a great product and has presented a great opportunity to Apple.
However, Android is already quashing some of the hype because it is offering more affordable tablets, that are open in comparison.
“Longer term, open, capable and affordable will win, not closed, high price and proprietary,” he remarked.
Dell is apparently part of this wider community, because it relies on adopting popular trends, going with the open option to appeal to everyone, including enterprise – one market Lark things Apple has left off the list.