Condé Nast increases investment in the iPad


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With the rise in iPad magazines Condé NastDigital Britain has increased its investment in conveying its publications to Apple’s tablet.

Recently the publisher announced that Wired UK will release monthly app editions for iPad starting with its May issue, with British GQ making its tablet debut on the App Store with its July issue.

Vogue UK offers iPad users special editions of the glossy with exclusive behind the scenes of the making of the hard copy.

“Our Wired and Vogue December issue apps were a first toe in the water of our digital future on tablet devices,” said general manager Albert Read.

“They were admired in the market and sold above expectations.”

Condé Nast says that the Wired issue sold more than 8,500 tablet issues, while Vogue sold more than 7,500. Read expects both to top the 10,000 mark eventually, though.

Earlier this year, Condé Nast also experimented with a “cover exclusive” spin-off iPad app featuring Lady Gaga.

For now, they are focusing on iPad and iPhone only, although, its thoughts are turning to other devices, such as the raft of Android tablets about to go on sale, and RIM’s BlackBerry PlayBook.

“Yes, we’re looking at other platforms, though nothing to release at this point,” Read told Apps Blog.

For now, the pricing model will remain one-off purchases, too.

Apple’s recently introduced subscription billing system is also on Condé Nast’s agenda, but only if the terms are right, according to Read.

“We’re in discussions with Apple in the US about how we might reach a subs arrangement that suits both sides.”

The publisher will also launch 21 iPhone Apps across seven of its magazine brands this year, including GQ, Glamour, Vogue and Wired.

With the ever increasing popularity of magazine Apps it will be interesting to see what the future will be for hard copy magazines.

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