Apple claimed that it owned 90 per cent of the tablet market in 2010 at the iPad 2 launch last week. Thing is – this isn’t true. At least that’s what IDC has discovered.
According to IDC Apple had a still very respectable 83 per cent share of the tablet market in 2010.
The exact figures are as follows, according to Know Your Cell:
“In the fourth quarter of 2010 a total of 10.1 million tablets were shipped, up from 4.5 million in the third quarter of the same year. Apple’s share in the same third quarter was 93%, slipping to 73% per cent in the fourth quarter due to competition by Samsung and the Galaxy Tab. The Galaxy Tab captured 17% market share during Q4.”
So what does 2011 have in store for Apple’s share of the tablet market?
IDC predicts that Apple will still command 70 – 80 per cent of the market in 2011, despite increased competition from the likes of Samsung, BlackBerry, LG and Motorola.