Angry Birds reaches 100 million downloads

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Peter Vesterbacka, Rovio Mobile’s marketing executive, announced Angry Birds has broken the 100 million download barrier.

Speaking at the SXSW event in Austin, Vesterbacka said 40 million monthly active users (MAU) spend 200 million minutes a day slaughtering green pigs using flightless birds, across various devices.

Amidst the positive news, Vesterbacka decided to get the console crowd on his back with a few choice comments. “Tablets are killing consoles. Four generations of new tablets come before a new console, if one ever comes.”

He then went on to say he dislikes the term “casual games”, making the point how there aren’t ‘casual films’. He has a point – quality keeps people interested, not whether the game is on a big or small screen.

Angry Birds, which is available now on PS3 and will be released on the remaining current generation consoles later on this year, may have seen unprecedented success, but it was only last year Call of Duty: Black Ops hit $1 billion dollar in revenues within a month.

Mobile gaming has a while yet before the ‘hardcore’ crowd ditches console and PC in favour of the ‘small screen’.

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