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Microsoft’s Launches Surface 3: A Thinner, Cheaper iPad-Killer?

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The Surface 3 just got official, just don’t go confusing it with the Surface Pro 3. No, this is a different beast entirely and is designed to do battle with tablets like the iPad Air 2 and Google Nexus 9. 

The Surface 3 features a 10.8-inch HD display, a quad-core Intel Atom x7 processor, runs on full-fat Windows 8.1 (upgradable to Windows 10 later this year) and partners up nicely with Microsoft’s awesome Surface Type Cover 3 keyboard with inbuilt magnetic-clip keyboard and Surface Pen. Sadly, you will have to purchase these separately. 

“Surface 3 brings what customers love about Surface Pro 3 to more people, delivering the premium design and productivity of Surface in a more affordable device,” said Panos Panay, corporate vice president, Microsoft Surface.

“We’ve taken everything we learned making Surface Pro 3 and poured that innovation into this newest Surface. It’s beautiful, versatile, powerful and productive, and our customers are going to love what it lets them do.”

The basic version of the Surface 3 –– a 64GB machine with 2GB of RAM and an Intel Atom x7 processor, as well as 4G-support –– costs £419, making it a hell of a lot cheaper than last year’s Surface Pro 3 model.

“Right now there is a huge battle going on in the education space to ensure the next generations of users stay familiar with and loyal to Microsoft rather than solutions from Google and others,” said Martin Garner from the CCS Insight consultancy.

“Microsoft is also clearly going after business users – with Office 365 bundled in, it’s the sort of device companies will give to workers who are regularly on the move.

“So, the new Surface 3 is a welcome move, but it will put Microsoft into increasing competition with its partners who make Windows-powered products, such as Dell and Lenovo.”

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