“Trade Up” gives existing customers the freedom to upgrade early – regardless of when their contract ends…

If you hate being locked into a contract with a single phone, Virgin Media’s new “Trade Up” initiative could be just what you’ve been looking for. Announced today, Trade Up will let you upgrade your phone at any point during your contract period.

It doesn’t matter if you’re one month or 18 months into a 24 month contract, with Trade Up by Virgin Media you can swap out your phone for a brand new model at any point. What’s the catch? You have to use your existing phone’s value to offset the cost of the new phone.

Trade Up by Virgin Media – How It Works…

With Trade Up, existing Freestyle customers simply need to contact Virgin Media’s mobile team who will value their handset and agree the upgrade, before sending the new device and a pre-paid envelope so the customer can return their old handset. Once the upgrade is processed, the customer’s 24 or 36 month Freestyle contract will be refreshed with the ability to Trade Up again at any time.

Once your Trade Up is complete, you will have to sign up to a new 24 or 36 month contract. Virgin Media’s Trade Up programme is powered by Brightstar, a specialist in mobile phone end-to-end lifecycles.

“We want our customers to enjoy a flexible service that truly works for them. We’ve been offering flexible airtime for many years, ensuring our mobile plans keep up with our customers’ ever changing needs, and now with our new Trade Up and Trade In offering, our customers have even more freedom to pick a new device whenever they desire – regardless of how long is left on their contract.” – Annie Brooks, Executive Director of Product at Virgin Media

Following the launch, Brightstar VP, Gerry O’Keeffe, added:

“We’re delighted to be partnering with Virgin Media to bring new levels of flexibility to their customers with the new ‘Trade Up’ and ‘Trade In’ schemes. Virgin Media recognise that customers want more flexibility, together we’ll be bringing customers even more choice with a hassle-free way to turn their old device into cash-back or an early upgrade to a great new phone.”

The Fine Print…

Here’s a breakdown of the fine print associated with Virgin Media’s Trade Up program.

  • To ‘Trade Up’ customers need to sign up for another 24-month or 36-month Freestyle contract.

  • If the value of a customer’s existing handset doesn’t quite cover their remaining handset loan balance, they will need to pay off the remainder before upgrading.

  • With Trade In, new and existing mobile customers can recycle their devices in exchange for cashback.

  • Customers can use their inclusive texts, minutes and data at no extra cost while abroad in 43 Roam Like Home destinations. Any usage outside of their inclusive airtime allowance while roaming within a Roam Like Home destination will be charged at a UK rate.

Check out ALL the latest Virgin Media phone deals here.