Research firm IDC has published a new report claiming Windows Phone 7 will overtake Apple’s iOS platform by 2015.
So what’s the reason for this massive Windows Phone 7 growth? Simple – it’s the Nokia/Microsoft partnership.
According to IDC, the partnership between Microsoft and Nokia is key to the success of the Windows Phone 7 platform.
In short: when Symbian is gone, Windows Phone 7 will prevail – at least, that’s the theory anyway.
This, like the theory suggests, could be a possible scenario. Nokia, after all, did confirm that it has now officially given Symbian its marching orders post 2012.
But will this be enough to beat Apple’s iOS, which powers its iPad, iPod and iPhone devices? We’re not sure, especially when you consider the current popularity of the Apple brand with the release of the iPad 2.
Nevertheless, the IDC concludes that the first Windows Phone 7-powered Nokia devices will launch by 2012. Come 2012, according to IDC, Windows Phone 7 will be the second biggest platform on the planet, ranking just below Android.
IDC reckons that Apple’s iPhone will grow 18.8 per cent between 2011 and 2015, slightly below the overall predicted market growth of 19.6 per cent.
So what about the bad news?
Well, the bad news, unfortunately, falls exclusively on RIM – IDC predicts that it’ll drop its market share from 14.0 per cent to 13.7 per cent. Not good.
Obviously, IDC’s Windows Phone 7 claims have caused quite a bit of chatter online. At present it’s difficult to say whether Windows Phone 7 will out grow Apple, especially since the Nokia/Microsoft deal is not yet finalised.
Nevertheless, this is certainly good news for Microsoft – and Nokia too. Thing is, we’re not sure this will actually come true. IDC, until quite recently, was harping on about Symbian being the biggest OS in 2015 – and we all know what happened there.