Apple sold out of iPad 2 devices just two hours after it launched in the UK.
The iPad 2 went on sale on Friday and the usual madness ensued – people queuing for days on end, missing their kids’ birthdays and being clapped out of the store post purchase. Madness.
However, stocks at London’s flagship Apple Stores in Regent Street and Covent Garden failed to match the demand for the new iPad 2 device.
Conspiracy theorists may claim that Apple deliberately held back on stock to ensure headlines such as the one on this article. Not only does it make the iPad 2 look even more impressive and highly coveted, but it also illustrates just how massive the demand for the product is.
Something that automatically makes a whole load of people think: “I need one – everybody else has one. I must have it.”
But it’s not just Apple Stores that ran out of iPad 2 devices. Currys and PC World have also run out of Apple’s slimmer, lighter and more powerful iPad 2 device.
And with prices starting at just £399 for the 16GB Wi-Fi-only iPad 2, it’s easy to see why they’ve been flying off the shelves.
Apple, once again, has shown just how powerful its brand is and this type of demand will no doubt be sending shivers down the spines of every manufacturer that has a tablet coming to market in 2011.
Apple, at present, has yet to confirm when iPad 2 stocks will be replenished.
That said, Apple is setting up a guidance page on its website that will offer information and details about reserving an iPad 2 on it, according to T3.
But if you don’t have one now, it’s certainly looking like you could be waiting at least three to four weeks before you’ll eventually get your hands on one.