Apple has joined forces with Exodus International, ‘the world’s largest ministry to individuals and families impacted by homosexuality’ to produce a ‘gay cure’ application for the iPhone.
In a blog posted a few weeks ago the charity says, we ‘hope to reach a broader demographic and readily provide information that is crucial for many seeking hope and encouragement’.
The application, which is available on the iPhone, iPod Touch and iPad, ‘helps’ users find freedom from homosexuality through different mediums such as the news, facts and resources.
In the same blog, Exodus International brags about the app getting a 4+ rating and the fact it’s available on the App Store shows Apple believes the app contains no objectionable material. However, change.org disagrees, arguing Exodus’ message is ‘hateful and bigoted’.
As you can imagine, the app has called for public outcry with a petition on change.org created by the pro-gay charity Truth Wins Out which saw over 7,000 people signing up to demand Apple store to remove the app in less than 24 hours and now 40,000+ people have signed up.
Even on the Apple website people have been viewing their outrage to the app referring to it as ‘dangerous anti-gay app’, ‘shameful’ and ‘harmful app’.
This is not the first time the company has fired up outrage with its controversy. First it banned the shaking baby app and only last month the company had to pull apps with adult themed content.
With the launch of the iPad 2 due in a couple of days, it seems perfect timing for this controversy to come to light. After all, where would Apple be without the column inches?
Apple has yet to comment on the issue.