Apple confirms UK iPad 2 delay and £400 price tag


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The bad news is – UK consumers will have to wait until 5pm on March 25, 2011, to get their mitts on Apple’s latest tablet device, the iPad 2. The good news is – it will cost you from £400 for the privilege of owning one.

The official press release from Apple reads as follows: “Apple today announced that iPad 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday, March 25.

“iPad 2 will be available at Apple retail stores and select Apple Authorised Resellers at 5 p.m. local time.”

Those who don’t want to stand in a queue alongside a mixture of paid participants and the general public can order their iPad 2 online from 1pm.

How much will the new dual-core tablet beast, complete with HDMI support and greatly improved graphics processing set you back? Not that much, considering some of the competition’s ‘wishful’ pricing.

For £400 you can get the ‘entry level’ version, which features 16GB of storage space and just Wi-Fi connectivity. For the grand daddy, the 64GB, Wi-Fi and 3G edition, you will need to wave goodbye to £659.

Between the two extremes sits four more models, priced as follows:

  • 32GB Wi-Fi only at £479
  • 64GB Wi-Fi only at £559
  • 16GB Wi-Fi + 3G at £499
  • 32GB Wi-Fi + 3G at £579

Eagle-eyed views will notice Apple hasn’t just matched the price of the iPad 2 versus the original, it’s actually about £40 less – bonus. Bit of a kick in the teeth for consumers who shelled out for the older model before the price drop, but great for new adopters of Apple technology.

It’s worth bearing in mind the HDMI support requires an Apple’s own cable, likely to cost a fair few pounds, and the magnetic case, which wakes the device up or puts it to sleep when opened or closed, is another £30-odd. Perhaps this is why Apple has made the reductions?

At this time, we’ve yet to receive the slew of press releases regarding carrier iPad 2 subsidies that will inevitably lock you into a lengthy contract, which dramatically increase the unit price, but we expect that to change as the launch days gets ever-closer

Steve Jobs said regarding stock concerns, “While competitors are still struggling to catch up with our first iPad, we’ve changed the game again with iPad 2.

“We’re experiencing amazing demand for iPad 2 in the US, and customers around the world have told us they can’t wait to get their hands on it. We appreciate everyone’s patience and we are working hard to build enough iPads for everyone.”

If you are unsure whether to buy one, in our iPad 2 review we said, “If you already have an iPad… you may feel it’s too soon to shell out another £500 to get your hands on one. There’s not too much to make it worth a whole new upgrade – after all, you can still use the same applications.

“This upgrade is designed for those who don’t have an iPad, and desirable it will be to those who aren’t yet equipped with one.”

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