The launch of the OnePlus 6T is one of the few remaining hardware announcements of any note within the Android arena, and the Chinese company already has fans waiting on tenterhooks for solid, official news about its next cut-price iPhone killer.
However, while OnePlus has made no secret of the fact that it wants to shake things up and challenge the likes of Google, Samsung and Apple, it seems that it still has the common sense to know when to back out of a fight.
The OnePlus 6T was scheduled to be unveiled in New York on October 30th, but Apple has confirmed that on that same date – and in the same city – it will lift the lid on its new iPad Pro and Mac models. Rather than go head-to-head with its larger rival, OnePlus has wisely decided to rescheduled its 6T launch event.
“A lot has changed in the past 24 hours,” said CEO Pete Lau in a statement on the company’s official forums. “When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would allow us to maximize the amount of people we could reach with our message. That changed when Apple announced they would be hosting their own event on October 30. We know the entire industry and all media will be holding their breath. So, imagine how we felt when we learned the date of their latest event. One minute, we were preparing for our greatest and most exciting launch event yet. The next, we were posed with a difficult question: “What do we do now?”
“In any pursuit, you can only play the cards you are dealt. We were dealt a pretty bad hand. Our challenge was to find a way to make the most of a bad situation. For months on end, hundreds of people have poured their hearts and souls into creating our best product to date. Our goal is to make sure it gets the time and attention it deserves.”
The good news is that we’ll get our first official look at the phone a day earlier than expected, as the launch has been brought forward a day to October 29th. The launch already has 1,000 confirmed attendees so far, and OnePlus is making every effort to ensure they’re aware of – and are able to make – the new date. The company is even offering to cover travel expenses for those people who need to change their flight arrangements, as well as offering full refunds to those who can no longer attend.
“To those affected, we know sorry isn’t good enough,” added Lau. “So, we will do everything in our power to make things right. Starting with those of you who own a ticket, but won’t be able to make the event. Everyone who owns a ticket will be able to apply for a full refund for their ticket. If you’re still able to join our event, first of all: Thank you! We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we’ve got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out.”
The OnePlus 6T will be launched on October 29th in New York City.