HTC reportedly collaborating with Amazon to build smartphones


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Amidst rumours that Lenovo is eyeing up HTC for a buyout word has also emerged that the ailing Taiwanese phone-maker could be partnering up with Amazon to help with its smartphone projects.

The news comes via the venerable Financial Times, which reports hearing word from its sources that three handsets are being developed. While one of them is reportedly in “advances” stages of development, the FT’s source on the matter cautioned that Amazon isn’t a stranger to pushing back its plans on occasion even at such a late stage.

Speaking to the FT, HTC’s chief of marketing explained, “We have been very focused on building our own brand, but we have also been very open to co-branding and collaborating with carriers and other technology brands.”

That’s certainly true, with HTC having worked with Facebook on the HTC First. Unfortunately, that particular partnership was something of a bad trip with Facebook pushing its launcher app to other Android devices much earlier than expected and severely damaging HTC First sales to the point that the handset was widely considered a flop.

A partnership with Amazon could prove very beneficial for HTC, however. Amazon has managed to do quite well with its Kindle Fire range of tablets and there’s no reason why it couldn’t successfully push a phone to consumers in a similar fashion. It has clout. For HTC to have its name on a device which sells in high volumes can only be a good thing and could help it stave off acquisition.

Amazon has largely declined to comment, other than stating it has “no plans to offer a phone this year,” according to GSMArena. As several industry commentators have already noted, rumours surrounding an Amazon Kindle phone have been around for what seems like an eternity now. While it’s interesting that HTC might be involved, don’t expect to see the fruits of its labours anytime soon.

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