HTC will load its devices with TomTom’s “location rich” maps in a bid to make HTC Locations, the companies newly founded navigation service, a market leading experience.
TomTom’s Managing Director of Licensing, Marten van Gool announced the plans stating: “I am very pleased to be providing HTC customers with TomTom’s accurate location and navigation content on their phones wherever they are. The beauty of it is that the maps are preloaded and instantly available at users’ fingertips. For the first time, this makes the power of TomTom navigation content available ‘in-pocket’ for HTC smartphone users”.
The deal is seen as a solid step by TomTom, to wrest a slice of the considerable U.S SatNav market from Garmin, who is currently favoured across the Atlantic by making use of the ever growing popularity of Android smartphones.
The service will be made available initially to Desire HD and Z customers in Europe and Asia, but is expected to be included in forthcoming devices from the company.