Well this is an interesting turn of events, or at least it will be if it turns out to be true! Yup, it’s salt-shaker time once again, but the latest rumours claim Google may be gearing up to take its Nexus project in a different direction. Allegedly the firm has plans to develop and produce its own smartphone hardware rather than have third-party manufacturers, such as Huawei and LG, create the products on its behalf – as it has done up until now.
The word comes via TheInformation’s Amir Efrati, who writes that Google’s CEO Sundar Pichai has “signalled to colleagues and outsiders,” that “the company wants to take greater control” over the Nexus program.
“The change would effectively reduce the level of involvement of hardware partners that make the phones with Google, a group which has included Samsung, Motorola, LG and Huawei,” he adds, “Google doesn’t want its revenue-generating services for high-end smartphones to be at the mercy of Apple like they are now.”
And when you think about it, that’s not as crazy an idea as it sounds, as Google already produces the Chromebook Pixel laptop and Pixel C hybrid all by its lonesome (well, with a manufacturing partner in China, no doubt – but the design happens at Google).
The Chromebook Pixel is a brilliant machine and while the jury is still out on Google’s Pixel C — apparently this too was meant to run ChromeOS, not Android — both devices show that Google can design and engineer very attractive hardware.
Sure, Google would need a manufacturer like Foxconn to build the phone but this wouldn’t be a problem. Apple does this and has done for all of its products since day one. The brand — Apple or Google in this example — do all the engineering, designing and marketing and, of course, pay for everything and then Foxconn, or any other large-scale manufacturer, produce millions of units of said device. Simples!
Perhaps some of the build flaws in the Huawei-made Nexus 6P (plastic joints in a metal body have allegedly created some weak points) have made Google think twice about its policy of bringing in design teams from other firms. In any case, it appears this isn’t a move with immediate consequences and it seems as though the current rumours for 2016 Nexus phones being made by third parties such as LG, HTC, and Huawei, may still be valid.
What do you think? Would you prefer a Google-only Nexus? Let us know in the comments below.