HTC: Windows Phone ‘will give Android a run for its money’


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If you thought Windows Phone was a sales flop and anything but a threat to Android, it might be time for a rethink: HTC has said Windows Phone devices now account for 30 per cent of all of its sales.

The Taiwenese firm, which has been a big player in the rise of Android, also said it expects the number of devices sold to keep increasing, and that the platform will become an increasingly large part of its future.

Melvin Chua, HTC’s Singapore manager, told Forbes: ‘We believe that Windows Phone 7 will eventually be better than other platforms and will give Android a run for its money.’

A lot of the positivity is said to be down to the Mango update, which Microsoft began releasing to customers in the US and UK last week. HTC believes the platform has a bright future because of excitement it has seen from customers and its own employees, alike.

It’s not just manufacturers who can’t fault the direction Microsoft is taking with the operating system – consumers are also starting to see it as an alternative.

Four out of every ten smartphone owners, and people looking to buy one, are considering purchasing a Windows Phone device, according to a report conducted by Connected Intelligence.

Suddenly Gartner and IDC’s claim that Windows Phone will be the number two operating system in the world by 2015 doesn’t seem so unrealistic.

Looking at the facts, the Mango update puts the operating system on a level with the competition, and the slight relaxation of Microsoft’s minimum hardware requirements, allowing for the development of budget and mid-range handsets, means a much larger market is targetable.

Although it would seem the buzz is finally reaching consumers, there’s a long way to go yet. Android is about to unveil Ice Cream Sandwich, its big update to the platform, and this week will see the release of what could be another iPhone – Apple has kept mum on details of what’s coming but it’s going to be big.

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