Sony Ericsson Xperia Play meeting sales expectations
Sony Ericsson has said its shifting as many Xperia Plays as expected
One of the main critiques of Sony Ericsson’s Xperia range of phones, and particularly the gaming oriented Xperia Play, was the lack of dual core processing capability.
However, it doesn’t seem to have dampened sales, as according to Sony Ericsson’s head of market development, Dominic Neil-Dwyer, the number of units shifted is ‘meeting expectations.’
Speaking to Eurogamer, Neil-Dwyer said the later part of the year was important for determining the success of device sales, implying Christmas sales figures would give a clearer picture of how well the Xperia Play has done since launch.
‘We've always viewed Q4, just because of the way the gaming industry works and the smartphone industry works, as a key period in time,’ he said.
Defending the decision not to go dual core, Neil-Dwyer said: ‘This device, with the GPU integration, has been optimised for gameplay.
'Bearing in mind when we talk to the high-end publishers, they're very precious about the devices their games are going to be displayed upon, particularly those that are coming in from outside of mobile.
'They're very much impressed.’
Sony Ericsson seems determined that its single core devices can stay the course and wouldn’t be drawn for comment on the possibility of an Xperia Play 2.
Speaking on subject of the Xperia Play and the steadily increasing crop of dual core competition, Neil-Dwyer said: ‘It's not going to be outperformed that quickly.’
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