Beats Audio launching iTunes-like music service with NIN's Trent Reznor
Do we really need another iTunes-like music service? Beats Audio reckons so, and it’s even managed to rope in Nine Inch Nail’s Trent Reznor to help
Following its acquisition of MOG, Beats Audio is planning a venture into the already-convoluted world of subscription music services. Nine Inch Nail’s Trent Reznor ha even signed on as Creative Director, according to reports.
Currently codenamed Daisy, the new service from the headphone-maker is said to be similar to iTunes just, bizarrely, with more of a ‘cultural context,’ according to Jimmy Lovine, CEO and co-founder of Beats Audio.
Lovine confirmed that Trend Reznor was onboard and that Ian Rogers had been appointed to oversee the ‘direction, vision and strategy for project ‘Daisy’ and the talented team developing the service.’
Whether Daisy will feature streaming and offline playback like Spotify and Google Music remains to be seen. To be a viable contender we’d argue that having these things in place would be essential to Daisy’s success.
‘After years of fighting and uncertainty, it’s now undeniable all the world’s music will be available on every device by just clicking play,’ said Rogers.
Speaking about current services, presumably iTunes, Spotify, and Xbox Music, Rogers added:
‘They aren’t good enough for fans who need it to be easier to find music they love. And they aren’t good enough for artists, who want to grow their audiences and make money. This is the opportunity I’ve been working toward my entire career.’
Beats Audio will launch Daisy later on in 2013.