Microsoft will dominate consumer technology market in 2013

Microsoft has been named as the company to watch out for in 2013 by one industry executive who claims that the company’s newly unveiled ecosystem, which runs across PC, smartphone, tablet, and gaming console places it well in front of the competition. 

Writing in Econsultancy, Andreas Pouros, chief operating officer at marketing agency Greenlight, said: ‘it will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers.’

We’ve been saying this for a while. Microsoft has carefully built its ecosystem from the ground up and has employed a variety of services – namely Xbox Music and SmartGlass – that have the potential to really resound with consumers in the New Year. 

‘For me, taken in aggregate, these trends suggest that Microsoft has been stealthy like a ninja, making significant inroads into its competitors businesses whilst the world’s gaze has been focused on Apple, Facebook, and Google over the last 12 months,’ added Pouros. 

Pouros also expects Microsoft to put a bid in for Netflix in the near future in a bid to further bolster its video on demand (VOD) services just as Amazon did with LoveFilm. 

Going forwards into 2013 it seems that Microsoft – at least according to Pouros – is looking to become more of an entertainment brand than a computing one. It’ll be a shrewd move too if it can pull it off – PC demand has been in decline for years. 

Microsoft needs another play to survive the next 10 years. And this one makes a lot of sense.