The People’s Operator launches 'Ethical 4G' promise in UK

The People’s Operator (TPO) network officially launched today bringing yet another network to the UK’s already heavily competitive mobile space. 

TPO’s pitch is rather unique though: it’s going to give 25 per cent of its profits to charity. 

TPO will work with European virtual network aggregator Transatel to provide its service via EE’s network, meaning the network will likely have LTE capabilities by the Q3 2013. 

All initial tariffs will be Pay As You Go and the company claims its as-yet-undisclosed deals will be very competitive. Pay-monthly tariffs are said to be ‘coming soon.’

TPO was founded by three men, check out their details below:

• Chair Sir Christopher Kelly who is currently the Chair of the Committee on Standards in Public Life and Chair of the King's Fund 
• Kevin Curley CBE the former Chief Executive of NAVCA (National Association for Voluntary and Community Action), trustee of CFG (Charity Finance Group) and a member of the advisory council of the NCVO (National Council for Voluntary Organisations)
• Andrew Rosenfeld former Chair of the NSPCC FULL STOP Campaign

‘The People's Operator represents a fundamental shift in the way commercial utilities support communities and causes. The more profit that is generated, the more we can pass on to deserving parts of society,’ said Andrew Rosenfeld in a statement. 

‘It was a simple idea; they wanted to make people's lives a little bit better by setting up a business that worked in a different way,' said ALex Franks, CEO of TPO.

He added: 'they wanted to take something that people use every day and make it matter so much more. The idea was The People's Operator - Mobile that matters.’

TPO labels itself the world’s first ethical phone network, whatever that means, and confirmed that it would be rolling out 4G via EE’s spectrum in the UK. 

Expect to hear more regarding pricing and handsets very soon.