Microsoft CEO Steve Ballmer predicts rapid adoption of Windows Phone 8

News Richard Goodwin 11:58, 9 Nov 2012

Microsoft's CEO Steve Ballmer has stated adoption of Windows Phone 8 will ‘ramp quickly’ following the release of handsets like the Lumia 920 and HTC 8X

Speaking at the launch of Windows Phone 8 in Israel, Microsoft's Steve Ballmer said he expects uptake of the new devices to ‘ramp quickly.’

Ballmer conceded that Windows Phone 8 was still a long way behind Android and Apple’s iOS platform, but said that he expects Microsoft’s new offering to emerge as a viable competitor very soon. 

This week saw the release of HTC’s first batch of Windows Phone 8 devices in the UK – check out our 8X review here. Nokia will soon introduce its PureView-enabled Lumia 920 handset and the thoroughly impressive Lumia 820, with Samsung’s Ativ S due to get its confirmed release date at anytime. 

Ballmer told crowds at the Israeli launch he expects Windows Phone 8 to take third place behind Android and iOS. Microsoft seems confident that it can usurp RIM’s upcoming BlackBerry 10, which will also be vying for the all-important third spot. 

RIM CEO Thorsten Heins recently said that BlackBerry 10 has a clear shot at beating Microsoft to third place. 

Microsoft’s Windows Phone 8 forms part of the company’s larger Windows 8 ecosystem and Xbox-branded services, like Xbox Music. All devices inside the company’s next-generation ecosystem are based on the Windows Kernel, making cross-device development possible. 

Microsoft’s way of doing things offers plenty of USPs such as SmartGlass, Office-support, SkyDrive, Xbox Music, and a growing arsenal of applications. In this respect we’d argue that Microsoft has RIM beaten on every count. 

Check out our first-look at RIM’s BlackBerry 10. 

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